Cilt 11 Sayı 2 (2023): Business & Management Studies: An International Journal
Makaleler

Örgüt Kültürü, örgütsel öğrenme, yönetim inovasyonu ve YÜG ilişkisinde bir karşılaştırmalı araştırma modeli: Teknoloji şirketlerinden kanıtlar

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  • Cemal Zehir,
  • Dilek Karaca
Cemal Zehir
Prof. Dr., Yıldız Technical University, Istanbul, Turkey
Dilek Karaca
Assist. Prof. Dr., Istanbul Rumeli University, Istanbul, Turkey
DOI: https://doi.org/10.15295/bmij.v11i2.2221

Yayınlanmış 2023-06-26

Anahtar Kelimeler

  • Organizational Culture, Organizational Learning, Management Innovation, NPD Performance
  • Örgüt Kültürü, Örgütsel Öğrenme, Yönetim İnovasyonu, YÜG Performansı

Nasıl Atıf Yapılır

Zehir, C., & Karaca, D. (2023). Örgüt Kültürü, örgütsel öğrenme, yönetim inovasyonu ve YÜG ilişkisinde bir karşılaştırmalı araştırma modeli: Teknoloji şirketlerinden kanıtlar. Business & Management Studies: An International Journal, 11(2), 696–714. https://doi.org/10.15295/bmij.v11i2.2221

Telif Hakkı (c) 2023 Cemal Zehir- Dilek Karaca

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Özet

Bu çalışmanın amacı  örgütsel öğrenme, yönetim inovasyonu ve yeni ürün geliştirme performansı arasındaki ilişkide en uygun kültür tipini belirlemek için karşılaştırmalı model geliştirmektir. Aynı zamanda örgüt kültürünün bu ilişkide düzenleyici rolünü ortaya çıkarmaktır. Araştırmanın verileri Türkiye'deki 234 firmanın 661 çalışanından anket yöntemiyle toplanmış ve Yapısal Eşitlik Modellemesi (YEM) ile test edilmiştir. Araştırma, dört kültür türünün karşılaştırılmasında her tür için kabul edilebilir uyum iyiliği indekslerine rağmen, pazar ve adhokrasi kültürü modelinin en uygun model olduğunu ve en iyi uyum iyiliği ile daha iyi performans sağladığını göstermektedir. Ayrıca, pazar ve adhokrasi kültürlerinin örgütsel öğrenme, yönetim inovasyonu ve yeni ürün geliştirme arasındaki ilişki üzerinde kısmi düzenleyici etkileri olduğunu kanıtlamaktadır. Çalışma, örgütsel öğrenme, yeni ürün geliştirme performansı ve yönetim inovasyonu arasındaki ilişkiyi, örgüt kültürüne dayalı rekabetçi bir model içinde açıklamaktadır. Aynı zamanda, firmaların yeni ürün geliştirmek için hangi kültürel yapıyı seçeceklerine karar vermeleri konusunda bir çerçeve sağlamaktadır.

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