Cilt 10 Sayı 2 (2022): Business & Management Studies: An International Journal
Makaleler

Pandemi dönemi çevrimiçi satın alma davranışında finansal yetenekler ve teknolojik uygulamalar için öneriler: Türkiye’den kanıtlar

Kayhan AHMETOĞULLARI
DR. ÖĞR. GÖRV., BURSA ULUDAĞ ÜNİVERSİTESİ/SOSYAL BİLİMLER MESLEK YÜKSEKOKULU/FİNANS-BANKACILIK VE SİGORTACILIK BÖLÜMÜ/BANKACILIK VE SİGORTACILIK PR.

Yayınlanmış 2022-06-25

Anahtar Kelimeler

  • Pandemi Kaygısı, Finansal Yetenekler, Teknoloji Kullanımı, Çevrimiçi Satın Alma
  • Pandemic Anxiety, Financial Capabilities, Technology Use, Online Purchasing

Nasıl Atıf Yapılır

AHMETOĞULLARI, K. (2022). Pandemi dönemi çevrimiçi satın alma davranışında finansal yetenekler ve teknolojik uygulamalar için öneriler: Türkiye’den kanıtlar. Business & Management Studies: An International Journal, 10(2), 683–702. https://doi.org/10.15295/bmij.v10i2.2032

Özet

Bu çalışma, pandemi döneminde çevrimiçi satın alma davranışına etki eden unsurları saptamayı amaçlamaktadır. Yani pandemi döneminde ortaya çıkan pandemik kaygının finansal yeteneklerin ve teknoloji kullanımının çevrimiçi satın almadaki rolü Türkiye özelinde irdelenmektedir. Çalışmada Türkiye’de yer alan çevrimiçi satın almayı en az bir kere kullanmış bireyler örneklem olarak belirlenmiştir. Nicel desenli çalışmada SPSS paket programı ile açımlayıcı faktör, korelasyon, çoklu regresyon ve farklılık testleri kesitsel veriler toplanarak değerlendirilmiştir. Açımlayıcı faktör analizi sonuçlarına göre, finansal yetenekler mobil bankacılık kullanımı, ödeme ve risk toleransına yönelik tutum, finansal tavsiye, finansal hizmet riskine yönelik tutum ve finansal tutum boyutlarında toplanmıştır. Pandemik kaygı tek boyutta toplanmıştır. Teknoloji kullanımı ise, akıllı telefon kullanımı ve sosyal medya kullanımı faktörlerine ayrılmıştır. Çoklu regresyon analizi sonuçlarına göre, dijital bankacılık kullanımı, finansal tutum, akıllı telefon kullanımı, sosyal medya kullanımı ve pandemik kaygının çevrimiçi satın alma üzerinde istatistiksel olarak anlamlı ve pozitif yönde bir etkisi olduğu saptanmıştır. Ödeme ve risk toleransına yönelik tutumun ise çevrimiçi satın alma üzerinde anlamlı düzeyde ve negatif yönde bir etkisi bulunmuştur. Ayrıca önceki bankacılık deneyiminin ve eğitim düzeyinin çevrimiçi satın almada önemli bir rol oynadığı tespit edilmiştir.

İndirmeler

İndirme verileri henüz mevcut değil.

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