Cilt 10 Sayı 1 (2022): Business & Management Studies: An International Journal
Makaleler

Algılanan kullanım kolaylığı, algılanan fayda, güven ve Bitcoin kullanma niyeti için tasarlanan modelin yapısal geçerliliğini process macro ile test etme

Abdullah Oğrak
Doç. Dr., Van Yüzüncü Yıl Üniversitesi, Van, Türkiye

Yayınlanmış 2022-03-26

Anahtar Kelimeler

  • Bitcoin, Kullanım Kolaylığı, Fayda, Güven, Kullanım Niyeti, Process Macro
  • Bitcoin, Ease of Use, Usefulness, Trust, Intention to Use, Process Macro

Nasıl Atıf Yapılır

Oğrak, A. (2022). Algılanan kullanım kolaylığı, algılanan fayda, güven ve Bitcoin kullanma niyeti için tasarlanan modelin yapısal geçerliliğini process macro ile test etme. Business & Management Studies: An International Journal, 10(1), 399–411. https://doi.org/10.15295/bmij.v10i1.2029

Özet

İlk kripto para birimi olan Bitcoin, son zamanlarda araştırmacılardan büyük ilgi görmektedir. Bitcoin literatürüne daha fazla katkı sağlamak için araştırmacılar tarafından yapılan çalışmalar bulunmaktadır. Bununla birlikte, Bitcoin literatürünü farklı çalışmalarla desteklemek önemlidir. Bu çalışma, teknoloji kabul modelini güven yapısı ile genişleten entegre bir modelin yapısal geçerliliğini test ederken, kullanıcıların Bitcoin'i kolay ve faydalı olarak algılamalarına ve Bitcoin'e olan güvenlerine dayalı olarak Bitcoin kullanma niyetlerini açıklamayı amaçlamaktadır. Bu amaçla 206 katılımcıdan online anket kullanılarak veri toplanmıştır. Process macro tekniği ile test edilen modelin yapısal geçerliliği istatistiksel analizlerle doğrulanmıştır. İstatistiksel analiz sonuçlarına göre Bitcoin'in algılanan kullanım kolaylığı, Bitcoin'in algılanan faydası ve Bitcoin'e olan güven ile bu faktörler arasındaki mevcut ilişkiler Bitcoin kullanma niyeti üzerinde etkilidir. Bununla birlikte, kullanıcıların Bitcoin kullanma niyetlerinin cinsiyet, yaş aralığı/jenerasyon, eğitim durumu ve aylık gelir açısından önemli ölçüde farklılık göstermediği belirtilmelidir. Bu çalışma hem teori hem de uygulama için çıkarımların yanı sıra gelecekteki araştırmalar için öneriler sunmaktadır.

İndirmeler

İndirme verileri henüz mevcut değil.

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