Vol. 6 No. 2 (2018): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Articles

A BUSINESS MANAGEMENT MODEL OF TENNIS TRAINING CENTER: AN ANALYTICAL ISSUE

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  • Pairin PANJASILPA
DOI: https://doi.org/10.15295/bmij.v6i2.280

Published 2018-09-02

How to Cite

PANJASILPA, P. (2018). A BUSINESS MANAGEMENT MODEL OF TENNIS TRAINING CENTER: AN ANALYTICAL ISSUE. Business & Management Studies: An International Journal, 6(2), 717–729. https://doi.org/10.15295/bmij.v6i2.280

Abstract

This article aims to present knowledge from the literature review of business management model of tennis training center in Thailand, as well as to describe the meaning and background of elements and relationships of variables related to the business management model. From the literature review, it was found that the popular variables include corporate image, quality of service, marketing mix for service (7Ps), satisfaction and loyalty.

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