Vol. 11 No. 4 (2023): Business & Management Studies: An International Journal
Articles

The mediator role of social anxiety in the effect of fear of missing out on compulsive buying

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  • Hande Güneş,
  • Remzi Altunışık
Hande Güneş
Lecturer, Sakarya Uygulamalı Bilimler University, Sakarya, Türkiye
Remzi Altunışık
Prof. Dr., Sakarya University, Sakarya, Türkiye
DOI: https://doi.org/10.15295/bmij.v11i4.2326

Published 2023-12-25

Keywords

  • Gelişmeleri Kaçırma Korkusu (FoMO), Kompulsif Satın Alma, Sosyal Kaygı
  • Fear of Missing Out, Compulsive Buying, Social Anxiety

How to Cite

Güneş, H., & Altunışık, R. (2023). The mediator role of social anxiety in the effect of fear of missing out on compulsive buying. Business & Management Studies: An International Journal, 11(4), 1338–1364. https://doi.org/10.15295/bmij.v11i4.2326

Copyright (c) 2023 Hande Güneş- Remzi Altunışık

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

This study investigates the relationship between Fear of Missing Out (FoMO), social anxiety, and compulsive buying behaviour. Data from an online survey of 388 participants was analyzed using SPSS and AMOS programs. The study found that FoMO has a positive impact on compulsive buying and social anxiety and that social anxiety does not influence compulsive buying and does not play a mediating role. The research is important for a better understanding other factors in the relationship between FoMO and compulsive buying behaviour. Additionally, suggestions were made for exploring relationships with different mechanisms beyond the determining factors of FoMO, compulsive buying, and social anxiety.

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