Vol. 11 No. 3 (2023): Business & Management Studies: An International Journal
Articles

The relationship between role perceptions and consumption values of women

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  • Aydın Kayabaşı,
  • Fatma Demirağ,
  • Pınar Özkan,
  • Burcu Mucan Özcan
Aydın Kayabaşı
Prof. Dr, Kütahya Dumlupınar University, Kütahya, Türkiye
Fatma Demirağ
Assist. Prof. Dr., Kütahya Dumlupınar University, Kütahya, Türkiye
Pınar Özkan
Assoc. Prof. Dr., Dokuz Eylül University, Izmir, Türkiye
Burcu Mucan Özcan
Assoc. Prof. Dr., Manisa Celal Bayar University, Manisa, Türkiye
DOI: https://doi.org/10.15295/bmij.v11i3.2280

Published 2023-09-24

Keywords

  • Tüketim Değerleri, Rol Algıları, Kadın
  • Consumption Values, Role Perception, Women

How to Cite

Kayabaşı, A., Demirağ, F., Özkan, P., & Mucan Özcan, B. (2023). The relationship between role perceptions and consumption values of women. Business & Management Studies: An International Journal, 11(3), 991–1009. https://doi.org/10.15295/bmij.v11i3.2280

Copyright (c) 2023 Aydın Kayabaşı- Fatma Demirağ- Pınar Özkan- Burcu Mucan Özcan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

This study aims to determine the role perceptions of women and the relationship between their role perceptions and consumption values to benefit the stakeholders. A quantitative method was used in the study. Data in the study were obtained through an online survey. Data were collected online from 234 participants. Data were analyzed with SPSS and Smart-PLS programs. As a result of the study, it was concluded that women with moderate role perception did not affect the familistic consumption value. In contrast, women with traditional role perception did not affect aesthetic and situational consumption values. It has been concluded that the family consumption value of women with modern and traditional role perception is effective on the patriotism consumption value of women with modern, traditional, and moderate role perception and the aesthetic and situational consumption value of women with modern moderate role perception. Women's role perceptions and consumption values will effectively make effective decisions in social and economic fields for different stakeholders by developing different strategies and providing benefits.

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