Vol. 9 No. 3 (2021): Business & Management Studies: An International Journal
Articles

The effect of logistics performance on marketing performance and customer satisfaction: A research on manufacturing companies

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  • Buket Özoğlu,
  • Mustafa Burak Erdemir
Buket Özoğlu
Assist. Prof. Dr., Niğde Ömer Halisdemir University
Mustafa Burak Erdemir
Scientist, Kayseri
DOI: https://doi.org/10.15295/bmij.v9i3.1860

Published 2021-09-24

Keywords

  • Lojistik Performans,
  • Pazarlama Performansı,
  • Müşteri Memnuniyeti,
  • Yapısal Eşitlik Modeli
  • Logistics Performance,
  • Marketing Performance,
  • Customer Satisfaction,
  • Structural Equation Model

How to Cite

Özoğlu, B., & Erdemir, M. B. (2021). The effect of logistics performance on marketing performance and customer satisfaction: A research on manufacturing companies. Business & Management Studies: An International Journal, 9(3), 994–1011. https://doi.org/10.15295/bmij.v9i3.1860

Copyright (c) 2021 Buket Özoğlu- Mustafa Burak Erdemir

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

Globalization and increasing foreign trade activities have given the logistics sector strategic importance. This importance has led to developments that positively affect the costs and services of manufacturing companies. Therefore, evaluating the logistics performance of the logistics service providers (LSPs) on the marketing performance of LSPs and customer satisfaction of manufacturing companies is crucial in terms of both the country's economy and the competitiveness of the businesses. This study aims to determine the effect of logistics performance on LSPs' marketing performance of LSPs and the customer satisfaction of manufacturing companies. Four hundred data were obtained from manufacturing companies outsourcing logistics through the face-to-face survey method. A structural equation model was used in the study, and analyzes were conducted with SPSS and AMOS statistical programs. As a result, it was found that logistics performance directly affects marketing performance with a value of 0.75 and customer satisfaction with 0.38. Also, it has been determined that marketing performance has a partial mediating effect on the relationship between logistics performance and customer satisfaction.

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