Vol. 3 No. 2 (2015): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Articles

USERS EVALUATIONS ABOUT E-SERVICE QUALITY OF INTERNET BANKING: KUVEYT TURK SAMPLE

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  • Ali Ulvi İşler
DOI: https://doi.org/10.15295/bmij.v3i2.113

Published 2015-10-30

How to Cite

İşler, A. U. (2015). USERS EVALUATIONS ABOUT E-SERVICE QUALITY OF INTERNET BANKING: KUVEYT TURK SAMPLE. Business & Management Studies: An International Journal, 3(2), 220–233. https://doi.org/10.15295/bmij.v3i2.113

Abstract

After rising the proportion of services sector in the economies of the countries, the need for quality measurement studies in services increased. Because internet banking, that began in 90’s, has a lot of advantages for banks and customers, it developed rapidly and a lot of banking services could be done in this new distribution channel. So, it is a requirement to measure of service qualities for internet banking distribution channel. In this study, it was tried to understand users thoughts about service quality in internet banking area. Practice study was done in internet banking users of Kuveyt Turk Participation Bank. Study results show that how the electronic banking services are perceived by users and what users expect from internet banking services.

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