Vol. 3 No. 1 (2015): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Articles

A STUDY TO INVESTIGATE CONSUMERS’ PERCEPTION TOWARDS THE GSM OPERATORS IN LOCAL MARKETS

PDF (Türkçe)
Yerel Pazarlarda Tüketicilerin GSM Operatörlerini Algılamalarını Belirlemeye Yönelik Bir Çalışma (Türkçe)
  • Başar Altuntaş,
  • Mustafa Halid Karaarslan,
  • Halil Özcan Özdemir
Başar Altuntaş
Ahi Evran Üniversitesi
Mustafa Halid Karaarslan
Karabük Üniversitesi İşletme Fakültesi Uluslararası İşletmecilik Bölümü
Halil Özcan Özdemir
Ahi Evran Üniversitesi
DOI: https://doi.org/10.15295/bmij.v3i1.90

Published 2015-07-31

How to Cite

Altuntaş, B., Karaarslan, M. H., & Özdemir, H. Özcan. (2015). A STUDY TO INVESTIGATE CONSUMERS’ PERCEPTION TOWARDS THE GSM OPERATORS IN LOCAL MARKETS. Business & Management Studies: An International Journal, 3(1), 39–55. https://doi.org/10.15295/bmij.v3i1.90

Abstract

As a result of advances in the field of technology, mobile communication sector has been growing very fast compared to other areas. Enterprises which are operating in the sector, are faced with the risk of inability to recognize a set of details at the local level, while continuing its marketing activities on a national scale in order
to increase the number of subscribers. In sector there is high tendency to change operator, and so it is important to know the factors that led customers to this change and planning marketing activities in this direction. The main objective of this study is determining the the perception of enterprises by the consumers at the local level and providing the information that enterprises need on this issue. After data analysis it was determined that consumers are evaluating operator enterprises in four different dimensions: the quality of gravity, satisfaction, loyalty and sense of justice. According to these dimensions and also by the level of education and age of the consumers it is determined that there are differences in perception of enterprises among the provinces.

PDF (Türkçe)
Yerel Pazarlarda Tüketicilerin GSM Operatörlerini Algılamalarını Belirlemeye Yönelik Bir Çalışma (Türkçe)

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