Vol. 7 No. 5 (2019): Business & Management Studies: An International Journal
Articles

CONSUMER’S DECISION-MAKING STYLES: A RESEARCH ON SYRIAN REFUGEES

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  • Tülay YENİÇERİ,
  • B. Dilek ÖZBEZEK
Tülay YENİÇERİ
Prof. Dr.,Bandırma Onyedi Eylul University
B. Dilek ÖZBEZEK
Asisst. Prof. Dr.,Gaziantep University
DOI: https://doi.org/10.15295/bmij.v7i5.1267

Published 2019-12-25

Keywords

  • Consumer Decision Making Styles, Consumer Styles Inventory, Consumer Behavior
  • Tüketici Karar Verme Tarzları, Tüketici Tarzları Envanteri, Tüketici Davranışları

How to Cite

YENİÇERİ, T., & ÖZBEZEK, B. D. (2019). CONSUMER’S DECISION-MAKING STYLES: A RESEARCH ON SYRIAN REFUGEES. Business & Management Studies: An International Journal, 7(5), 2282–2298. https://doi.org/10.15295/bmij.v7i5.1267

Abstract

The main purpose of this study is to examine the decision-making styles of Syrian refugees and to determine whether their level of Education differentiates their buying decision-making style. For this purpose, data was collected from 644 Syrian consumers living in Kilis city center by survey.  In the study, consumer purchasing decision styles are evaluated within the framework of perfectionistic-high quality conscious, novelty-fashion conscious, confused by overchoice, price conscious, brand conscious, impulsive-careless, recreational, hedonistic and habitual, brand-loyal consumers. Factor analysis and one-way variance (ANOVA) analyses were performed on the data obtained within the scope of the study and the study hypothesis was tested.   According to the results of ANOVA analysis, which was applied to test the study hypothesis, it was determined that Syrian consumers have different decision-making methods according to their level of education.

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