THE MEDIATING ROLE OF GREEN ORGANIZATIONAL CULTURE BETWEEN SUSTAINABILITY AND GREEN INNOVATION: A RESEARCH IN TURKISH COMPANIES

Abstract

This study aims to examine Turkish companies from a sustainability and green innovation point of view. Through this purpose, this research’s objective is to find out relationship between sustainability drivers and green innovation and also to search for green organizational culture’s mediation effect in this relationship. Survey was carried in companies operating in Turkey which were listed among Istanbul Chamber of Industry (ICI) Top 500 companies for last 3 years successively and have ISO14001 Environmental Management Certificate. According to the survey results, it was manifested that factors directing companies to sustainability having a positive relationship with green organizational culture and green innovation. It is found that there is a partial mediation effect of green organizational culture between sustainability drivers and green innovation.