Vol. 5 No. 2 (2017): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Articles

ENTREPRENEURIAL ORIENTATION CONCEPT AS A STRATEGIC (ENTREPRENEUR) POSITION

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  • Nurdan GÜRKAN
Nurdan GÜRKAN
Bülent Ecevit Üniversitesi, İİBF, İşletme Bölümü
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Published 2017-09-16

How to Cite

ENTREPRENEURIAL ORIENTATION CONCEPT AS A STRATEGIC (ENTREPRENEUR) POSITION. (2017). Business & Management Studies: An International Journal, 5(2), 405-422. https://doi.org/10.15295/bmij.v5i2.114

How to Cite

ENTREPRENEURIAL ORIENTATION CONCEPT AS A STRATEGIC (ENTREPRENEUR) POSITION. (2017). Business & Management Studies: An International Journal, 5(2), 405-422. https://doi.org/10.15295/bmij.v5i2.114

Abstract

The concept of entrepreneurship has become an increasingly important concept and attracted attention with the increase in competition between businesses. In the entrepreneurship literature firstly individual entrepreneurship is discussed and later studies on the enterprise level entrepreneurship were conducted. At the same time, with the transition to the behavioral model of entrepreneurship of the traditional entrepreneurial model of entrepreneurship, rather than personality characteristics of entrepreneurs seem to be at the forefront of behaviors. Enterprise level entrepreneurship in other words the concept of business entrepreneurship contains entrepreneurship orientation of businesses. The entrepreneurship orientation of businesses has also called in the literature as entrepreneurial orientation. The concept of entrepreneurial orientation has a very important place in terms of the ability to sustain the assets of businesses and ensure differentiation from their competitors. With this study, prominent the concept of entrepreneurial orientation in respect to competitive advantage of the businesses will be included and increased awareness related to this concept will be tried to be ensured.

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