Vol. 13 No. 1 (2025): Business & Management Studies: An International Journal
Articles

A Bibliometric analysis with Biblioshiny on potential trends of logistics and digital marketing-based research

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  • Kemal Kamacı
Kemal Kamacı
Assist. Prof. Dr., Karamanoğlu Mehmetbey University, Karaman, Türkiye

Published 2025-03-25

Keywords

  • Lojistik, Dijital Pazarlama, Teknoloji, Bibliyometrik, Biblioshiny
  • Logistics, Digital Marketing, Technology, Bibliometrics, Biblioshiny

How to Cite

A Bibliometric analysis with Biblioshiny on potential trends of logistics and digital marketing-based research. (2025). Business & Management Studies: An International Journal, 13(1), 338-356. https://doi.org/10.15295/bmij.v13i1.2500

Copyright (c) 2025 Kemal Kamacı

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

A Bibliometric analysis with Biblioshiny on potential trends of logistics and digital marketing-based research. (2025). Business & Management Studies: An International Journal, 13(1), 338-356. https://doi.org/10.15295/bmij.v13i1.2500

Abstract

Technological advancements have not only enhanced the efficiency of logistics processes but have also reshaped marketing strategies. Digitalisation has intensified the interaction between logistics process management and marketing strategies, significantly influencing the optimisation of business processes, efficiency, and competitive advantage. This study aims to identify the main trends in developing these areas, explore the interactions within the literature, and uncover potential research opportunities by analysing international logistics and digital marketing studies. To achieve this, bibliometric analysis was conducted on international studies addressing logistics and digital marketing, including publications, citation trends, keywords, and interactions. The data were obtained from the internationally recognised Web of Science database, and the analyses were performed using the Biblioshiny software. Following the PRISMA 2020 framework, a dataset was created, and 118 studies were analysed. The study highlights the recent increase in research focusing on using digital marketing strategies in logistics activities and the growing integration of these two fields in academic publications. However, the results also indicate that the research has yet to achieve sufficient maturity in both quantity and quality. Additionally, the study underscores the importance of increasing international collaboration in future research. This study contributes to the academic body of knowledge in logistics and digital marketing by systematically reviewing the existing literature and offering recommendations that could serve as a reference for future research.

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