Vol. 9 No. 1 (2021): Business & Management Studies: An International Journal
Articles

An examination about merchandising: How merchandising should be defined as a theory and practice?

PDF
  • H. Çağatay Karabıyık,
  • Mahmut Nevfel Elgün
H. Çağatay Karabıyık
Dr., Necmettin Erbakan University
Mahmut Nevfel Elgün
Asst.Prof. Dr., Necmettin Erbakan University

Published 2021-03-25

Keywords

  • Marketing, Merchandising, Components of Merchandising, Definition of Merchandising, Store Design
  • Pazarlama, Merchandising, Merchandising Bileşenleri, Merchandising Tanımı, Mağaza Tasarımı

How to Cite

An examination about merchandising: How merchandising should be defined as a theory and practice?. (2021). Business & Management Studies: An International Journal, 9(1), 155-163. https://doi.org/10.15295/bmij.v9i1.1743

Copyright (c) 2021 H. Çağatay Karabıyık- Mahmut Nevfel Elgün

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

An examination about merchandising: How merchandising should be defined as a theory and practice?. (2021). Business & Management Studies: An International Journal, 9(1), 155-163. https://doi.org/10.15295/bmij.v9i1.1743

Abstract

Discussions about the components, definition and conceptual frame of merchandising are still ongoing in the literature. On the other hand, these uncertainties prevent the scientific deepening of merchandising. So, studies that determine the conceptual frame of merchandising have become necessary to remove the obstacles. In this context, this study aims to make a new comprehensive definition of the merchandising concept after a merchandising literature review. As a result, this study defined the merchandising concept as "a theory and practice that makes the consumers' sensations align with components of all online and physical stores –provided that it interactively complies with the monolith marketing strategies- to fulfil their purchasing behaviour. Finally, the suggested definition was separated and explained to support the approach of this study. So, this study suggests a new definition of the merchandising concept to enhance both practise and theory.

PDF

References

  1. Armstrong, G. & Kotler, P. (2015). Marketing: An Introduction, England: Pearson.
  2. Aspley, J.C. & Riso, O. (1969). The Dartnell Sales Promotion Handbook, Chicago: Dartnell Press.
  3. Bhalla, S. & Anurag, S. (2010). Visual Merchandising, New Delhi: Tata McGraw Hill.
  4. Bhatti, K.L. & Latif, S. (2014). The Impact of Visual Merchandising on Consumer Impulse Buying Behaviour, Eurasian Journal of Business and Management, 31, 1-15.
  5. Bianchi-Aquiar, T., Silva, E. M., Guimares, L., Carravilla, M. A. & Oliveira, J. F. (2017). Allocating Products on Shelves Under Merchandising Rules: Multi-Level Products Families with Display Direction, Omega, 76, 47-62.
  6. Borin, N., Farris, P.W. & Freeland, J.R. (1994). A Model for Determining Retail Product Category Assortment and Shelf Space Allocation, Decision Science, 25(3), 359-384.
  7. Buttle, F. (1984). Merchandising, European Journal of Marketing, 18(6-7), 104-123.
  8. Carter, S. (1995). Retailing. In M.J. Baker (Ed.), Marketing Theory and Practice (pp. 320-330). London: Macmillan Business.
  9. Dean, J. (1950). Product-Line Policy, The Journal of Business of the University of Chicago, 23(4), 248-258.
  10. Dempsey Jr., W.L. (1959). Multiple Packaging: A Merchandising Tool, Journal of Marketing, 23(3), 287-292.
  11. Ebster, C. & Garaus, M. (2015). Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, New York: Business Expert Press.
  12. Fiore, A.M. (2010). Understanding Aesthetics for the Merchandising and Design Professional, New York: Fairchild Books.
  13. Ha, Y., Kwon, W. & Lennon, J. (2007). Online Visual Merchandising (VMD) of Apparel Web Sites, Journal of Fashion Marketing and Management, 11(4), 477-493.
  14. Ha, Y. & Lennon, S.J., (2010). Online Visual Merchandising (VMD) Cues and Consumer Pleasure and Arrousal: Purchasing Versus Browsing Situation, Psychology & Marketing, 27(2), 141-165.
  15. Howells, G.W. (1968). The Successful Salesman: A Personality Analysis, European Journal of Marketing, 2(1), 13-23.
  16. Imber, J. (2000). Dictionary of Marketing Terms, New York: Barron's.
  17. Jeong, K., Jang, S., Chae, J., Cho, G. & Salvendy, G. (2008). Use of Decision Support for Tactile Sensation Than Actually Touching the Material, International Journal of Human-Computer Interaction, 24(8), 794-808.
  18. Jeong, S. W., Fiore, A.M., Niehm, L. S. & Lorenz, F. O. (2009). The Role of Experiential Value in Online Shopping: The Impacts of Product Presentation on Consumer Responses Towards an Appeal Web Site, Internet Research, 19(1), 105-124.
  19. Kacen, J.J., Hess, J.D. & Walker, D. (2012). Spontaneous Selection: The İnfluence of Product and Retailing Factors on Consumer Impulse Purchases, Journal of Retailing and Consumer Services, 19(6), 578-588.
  20. Kasulis, J.J. & Lusch, R.F. (1981). Validating the Retail Store Image Concept, Journal of the Academy of Marketing, 9(4), 419-435.
  21. Kerfoot, S., Davies, B. & Ward, P. (2003). Visual Merchandising and the Creation of Discernible Retail Brands, International Journal of Retail & Distribution, 31(3), 143-152.
  22. Khakimdjanova, L. & Park, J. (2005). Online Visual Merchandising Practice of Apparel E-Merchants, Journal of Retailing and Consumer Services, 12(5), 307-318.
  23. Lal, R., Little, J.D.C. & Villas-Boas, J.M. (1996). A Theory of Forward Buying, Merchandising, and Trade Deals, Marketing Science, 15(1), 21-37.
  24. Law, D., Wong, C. & Yip J. (2012). How Does Visual Merchandising Affect Consumer Affective Response? An İntimate Apparel Experience, European Journal of Marketing, 46(1-2), 112-133.
  25. Lee, J., Podlaseck, M., Schonberg, E., Hoch, R. & Gomory, S. (2000). Understanding Merchandising Effectiveness of Online Stores, Electronic Markets, 10(1), 20-28.
  26. Lee, S., Kunz, G.I., Fiore, A.M. & Campbell, J.R. (2002). Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place, Clothing and Textiles Research Journal, 20(3), 138-146.
  27. Lippincott, J.G. & Marguiles, W.P. (1956). Packaging In Top-Level Planning, Harward Business Review, 34(5), 46-54.
  28. Mehrabian, A. (1976). Public Spaces and Private Spaces: The Psychology of Work, Play and Living Environment, New York: Basic Books.
  29. Mehta, M.P. & Chugan, P.K. (2014). Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Autlets, Universal Journal of Management, 2(6), 207-217.
  30. Mills, K.H. & Paul, J.E. (1988). Applied Visual Merchandising, New Jersey: Prentice Hall.
  31. Morgan, T. (2016). Visual Merchandising: Window and In-Store Displays For Retail, London: Laurence King.
  32. Opriş, M. & Bratucu, G. (2013). Visual Merchandising Window Display, Bulletin of the Transilvania University of Braşov, 55(6), 51-56.
  33. Pegler, M.M. (2012). Visual Merchandising and Display, New York: Fairchild Books.
  34. Phillips, C.F. & Duncan, D.J. (1962). Marketing: Principles And Methods, USA: Richard D. Irwin.
  35. Printers, Ink. (1958). New Product Revolution: Is Management Organised for It?, Decker Communications.
  36. Somoon, K. & Sahachaisaree, N. (2018). Window Display Targeting Adolescent Purchasers: Users' Merchandising Perceptual Response, Journal of ASIAN Behavioural Studies, 3(7), 183-188.
  37. Spangenberg, E.R., Crowley, A.E. & Henderson, P.W. (1996). Omproving the Store Environment: Do Olfactory Cues Affect Evaluations And Behaviours?, Journal of Marketing, 60, 67-80.
  38. Summers, T.A. & Hebert, P.R. (2001). Shedding Some Light on Store Atmospherics Influence of Illumination on Consumer Behaviour, Journal of Business Research, 54, 145-150.
  39. Workman, J.E. & Caldwell, L.F. (2007). Centrality of Visual Product Aesthetics, Tactile and Uniqueness Needs of Fashion Consumers, International Journal of Consumer Studies, 31(6), 589-596.
  40. Yaoyuneyong, G., Foster, J.K. & Flynn, L.R. (2014). Factors Impacting the Efficacy of Augmented Reality Virtual Dressing Room Technology as a Tool for Online Visual Merchandising, Journal of Global Fashion Marketing, 5(4), 283-296.
  41. Zheng, Y. & Li, Y. (2018). Visual Merchandising and Emotional Design, Journal of Arts & Humanities, 7(5), 39-45.

Similar Articles

You may also start an advanced similarity search for this article.