BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ İLE FİRMA PERFORMANSI (NİTEL PERFORMANS) VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİNİN ANALİZİ. bmij [Internet]. 2020 Sep. 25 [cited 2024 Dec. 25];8(3):2833-67. Available from: https://www.bmij.org/index.php/1/article/view/1553