AYAS, Nevriye. “BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ İLE FİRMA PERFORMANSI (NİTEL PERFORMANS) VE MARKA PERFORMANSI ARASINDAKİ İLİŞKİNİN ANALİZİ”. Business & Management Studies: An International Journal 8, no. 3 (Eylül 25, 2020): 2833–2867. Erişim Nisan 19, 2024. https://www.bmij.org/index.php/1/article/view/1553.