İNAL, M., BAŞAK YİĞİT, B. and OKUTAN, S. (2022) “A study of factors influencing consumers’ willingness to purchase functional foods (protein enriched milk): The moderating effect of consumer innovativeness”, Business & Management Studies: An International Journal, 10(4), pp. 1241–1255. doi: 10.15295/bmij.v10i4.2126.