BAYRAK MEYDANOĞLU, Ela Sibel, Ahmet Mete ÇİLİNGİRTÜRK, Rıza ÖZTÜRK, and Müge KLEIN. 2020. “AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING”. Business & Management Studies: An International Journal 8 (2):1424-54. https://doi.org/10.15295/bmij.v8i2.1467.