AKGÜN, Z. THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND EQUITY, CUSTOMER RESPONSE AND PURCHASE INTENTION: A RESEARCH ON FAST FASHION BRANDS. Business & Management Studies: An International Journal, [S. l.], v. 8, n. 5, p. 4211-4240, 2020. DOI: 10.15295/bmij.v8i5.1672. Disponível em: https://bmij.org/index.php/1/article/view/1672. Acesso em: 3 mar. 2021.