SAYGIN, E. P.; DEMIRKAPU, N. E. The effect of informational and transformational content used in advertisements on purchasing. Business & Management Studies: An International Journal, [S. l.], v. 11, n. 3, p. 880–902, 2023. DOI: 10.15295/bmij.v11i3.2266. Disponível em: https://www.bmij.org/index.php/1/article/view/2266. Acesso em: 2 jul. 2024.