Cilt 6 Sayı 4 (2018): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Makaleler

ÜNİVERSİTE ÖĞRENCİLERİNİN GİRİŞİMCİLİK NİYETİNİ NE ETKİLER? DOĞU KARADENİZ BÖLGESİNDE BİR ARAŞTIRMA

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  • İsmail Tamer TOKLU
İsmail Tamer TOKLU
Recep Tayyip Erdoğan Üniversitesi, Fındıklı Uygulamalı Bilimler Yüksekokulu
Biyografi
DOI: https://doi.org/10.15295/bmij.v6i4.320

Yayınlanmış 2019-01-03

Anahtar Kelimeler

  • Girişimcilik Niyeti,
  • Eğitime Yönelik Memnuniyet,
  • Girişimciliğe Yönelik Tutum,
  • Subjektif Norm,
  • Algılanan Davranışsal Kontrol

Nasıl Atıf Yapılır

TOKLU, İsmail T. (2019). ÜNİVERSİTE ÖĞRENCİLERİNİN GİRİŞİMCİLİK NİYETİNİ NE ETKİLER? DOĞU KARADENİZ BÖLGESİNDE BİR ARAŞTIRMA. Business & Management Studies: An International Journal, 6(4), 1081–1100. https://doi.org/10.15295/bmij.v6i4.320

Özet

Dünyanın her yerindeki girişimciler fırsatlardan ve zorunluluktan yararlanarak yeni girişimler peşinde koşmaktadır. Bu girişimler yalnızca bireysel yatırımcılara fayda sağlamakla kalmamakla birlikte, aynı zamanda genel piyasanın verimliliğini ve yenilikçiliğini de artırmaya yardımcı olmaktadır. Araştırmalar çoğu insanın girişimcilik potansiyeline sahip olduğunu ve zamanla bunların girişimcilere dönüştüğünü göstermektedir. Türkiye’nin her ilinde üniversitelerin kurulması ve üniversite sayısındaki niceliksel artışla birlikte mezunlarının girişimciliğe yönelmeleri ülkenin gelişmesine önemli katkılar sağlayabilecektir. Bu çalışma öğrencilerin girişimcilik niyetini etkileyen faktörlerin anlaşılmasına katkıda bulunmayı amaçlamaktadır. Bu amaçla yapılan araştırma ile üniversite eğitimine yönelik memnuniyet, girişimcilik davranışına yönelik kişisel tutum, sübjektif norm ve algılanan davranışsal kontrolün girişimcilik niyetine etkisi incelenmektedir. Araştırmanın örneklemi Doğu Karadeniz üniversitelerinde iktisadi ve idari bilimlerle ilgili disiplinlerde eğitim gören girişimcilik eğitimi alan son sınıf öğrencileri arasından kolayda örnekleme yöntemi kullanılarak seçilmiştir. Yüz yüze anket yöntemi ile araştırmanın verileri toplanmıştır. Verilerin analizinde SPSS ve yapısal eşitlik modellemesi kullanılmıştır. Araştırmadan elde edilen ilk sonuçlara göre girişimcilik davranışına yönelik kişisel tutum, sübjektif norm ve algılanan davranışsal kontrol girişimcilik niyeti üzerinde etkili olduğu tespit edilmişken, üniversiteden memnuniyetin girişimcilik niyeti üzerinde etkisi bulunamamıştır. Üniversitelerin pazarlama bakış açısı ile birbirinden farklılaşması ve girişimci odaklı bireyler yetişmesine katkıda bulunmak için gerekli düzenlemeleri yapması ürettiklerine artı bir değer katacağı düşünülmektedir.

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