Cilt 5 Sayı 2 (2017): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Makaleler

STRATEJİK (GİRİŞİMCİ) BİR DURUŞ OLARAK GİRİŞİMSEL ORYANTASYON KAVRAMI

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  • Nurdan GÜRKAN
Nurdan GÜRKAN
Bülent Ecevit Üniversitesi, İİBF, İşletme Bölümü
Biyografi

Yayınlanmış 16.09.2017

Anahtar Kelimeler

  • Girişimcilik,
  • İşletme Girişimciliği,
  • Girişimsel Oryantasyon

Nasıl Atıf Yapılır

STRATEJİK (GİRİŞİMCİ) BİR DURUŞ OLARAK GİRİŞİMSEL ORYANTASYON KAVRAMI. (2017). Business & Management Studies: An International Journal, 5(2), 405-422. https://doi.org/10.15295/bmij.v5i2.114

Nasıl Atıf Yapılır

STRATEJİK (GİRİŞİMCİ) BİR DURUŞ OLARAK GİRİŞİMSEL ORYANTASYON KAVRAMI. (2017). Business & Management Studies: An International Journal, 5(2), 405-422. https://doi.org/10.15295/bmij.v5i2.114

Öz

Girişimcilik kavramı, işletmeler arasındaki rekabetin artması ile birlikte gittikçe daha önemli ve dikkat çeken bir kavram haline gelişmiştir. Literatürde ilk olarak girişimciliğin bireysel yönüne değinilmiş, daha sonraları ise işletme seviyesinde girişimcilik ile ilgili çalışmalara yer verilmiştir. Aynı zamanda, geleneksel girişimcilik modellerinden davranışsal girişimcilik modellerine geçiş ile birlikte girişimcilerin kişilik özelliklerden ziyade davranışların ön plana çıktığı görülmektedir. İşletme seviyesinde girişimcilik diğer bir ifade ile işletme girişimciliği kavramı işletmelerin girişimciliğe yönelimlerini içermektedir. İşletmelerin girişimciliğe yönelmesi de literatürde girişimsel oryantasyon olarak adlandırılmıştır. İşletmelerin varlıklarını sürdürebilme ve rakiplerinden farklılaşmayı sağlayabilme noktasında girişimsel oryantasyon kavramı çok önemli bir yere sahiptir. Bu çalışma ile, işletmelerin rekabet üstünlüğü açısından öne çıkan girişimsel oryantasyon kavramına yer verilecek ve söz konusu kavramla ilgili farkındalığın artması sağlanmaya çalışılacaktır.

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