Cilt 5 Sayı 2 (2017): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Makaleler

PAZAR EKONOMİSİ AÇISINDAN KAHVE PERAKENDECİLİĞİ REKABET STRATEJİLERİNİN DEĞERLENDİRİLMESİ

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  • Aslı ÖZTOPÇU
Aslı ÖZTOPÇU
Maltepe University, Departmant of Banking and Insurance
Biyografi

Yayınlanmış 16.09.2017

Anahtar Kelimeler

  • Kahve Perakendeciliği,
  • Kalkınma,
  • Ekonomik Büyüme

Nasıl Atıf Yapılır

PAZAR EKONOMİSİ AÇISINDAN KAHVE PERAKENDECİLİĞİ REKABET STRATEJİLERİNİN DEĞERLENDİRİLMESİ. (2017). Business & Management Studies: An International Journal, 5(2), 246-267. https://doi.org/10.15295/bmij.v5i2.89

Nasıl Atıf Yapılır

PAZAR EKONOMİSİ AÇISINDAN KAHVE PERAKENDECİLİĞİ REKABET STRATEJİLERİNİN DEĞERLENDİRİLMESİ. (2017). Business & Management Studies: An International Journal, 5(2), 246-267. https://doi.org/10.15295/bmij.v5i2.89

Öz

Kahve perakendecileri hem ürün ve servislerini geliştirmek hem de pazar payını artırmaya çalışmaktadır. Şirketler; üretim, Ar-Ge, iş modeli, müşteriler ve inovasyon gibi konularda farklı stratejiler geliştirmekte ve rekabet etmektedirler. Bu çalışmanın amacı, pazar ekonomisi açısından kahve perakendeciliğindeki rekabet stratejilerini belirlemektir. Bu amaçla ilk olarak, bu sektördeki başlıca rakip, tedarikçi ve müşteriler araştırılmış ve sektörün genel yapısı belirlenmiştir. İkinci olarak, küresel pazarın büyüklüğü, sanayi ve talep büyüme oranı ve kahve perakende sektörünün gelecekteki durumu belirlendi. Son olarak, müşterilerin ve sektörün tedarikçilerinin pazarlık gücü değerlendirildi. Elde edilen değerlemeye göre, kahve perakendeciliğinin çekici, büyük ve dinamik bir sektör olduğu anlaşılmıştır. Porter'ın beş kuvvet modeli çalışmasına göre yapılan analizde, kahve perakendeciliği için önemli bilgiler elde edilmiştir.

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