Cilt 6 Sayı 2 (2018): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Makaleler

TENİS EĞİTİMİ MERKEZİ İÇİN YÖNETİM PLANI: ANALİTİK BİR YAKLAŞIM

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  • Pairin PANJASILPA
DOI: https://doi.org/10.15295/bmij.v6i2.280

Yayınlanmış 2018-09-02

Anahtar Kelimeler

  • Yönetim Modeli,
  • Eğitim Merkezi,
  • Tenis

Nasıl Atıf Yapılır

PANJASILPA, P. (2018). TENİS EĞİTİMİ MERKEZİ İÇİN YÖNETİM PLANI: ANALİTİK BİR YAKLAŞIM. Business & Management Studies: An International Journal, 6(2), 717–729. https://doi.org/10.15295/bmij.v6i2.280

Özet

Bu çalışmanın amacı, Tayland’daki tenis eğitim merkezlerinde uygulanan yönetim planlarına dair yapılmış çalışmaları incelemek ve yanısıra, yönetim planına ilişkin faktörlerin temelini ve değişkenler arasındaki ilişkiyi araştırarak sunmaktır. Yapılan literatür taramasında, en popüler değişkenlerin kurumsal imaj, hizmet kalitesi, pazarlama karması (7p), doyum ve sadakat olduğu belirlenmiştir.
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