Cilt 13 Sayı 1 (2025): Business & Management Studies: An International Journal
Makaleler

Turistlerin gastronomi destinasyonuna yönelik tavsiye niyetleri: Mardin ili örneği

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  • Serkan Gün
Serkan Gün
Dr., Siirt Üniversitesi, Siirt, Türkiye

Yayınlanmış 25.03.2025

Anahtar Kelimeler

  • Gastronomy Experience, Revisit Intention, Recommendation Intention
  • Gastronomi Deneyimi, Tekrar ziyaret Etme Niyeti, Tavsiye Etme Niyeti

Nasıl Atıf Yapılır

Turistlerin gastronomi destinasyonuna yönelik tavsiye niyetleri: Mardin ili örneği. (2025). Business & Management Studies: An International Journal, 13(1), 420-441. https://doi.org/10.15295/bmij.v13i1.2464

Telif Hakkı (c) 2025 Serkan Gün

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Turistlerin gastronomi destinasyonuna yönelik tavsiye niyetleri: Mardin ili örneği. (2025). Business & Management Studies: An International Journal, 13(1), 420-441. https://doi.org/10.15295/bmij.v13i1.2464

Öz

Bu araştırmanın amacı Mardin ili özelinde turistlerin gastronomi destinasyonuna yönelik tavsiye niyetlerinin ve gastronominin tavsiye niyetlerine etkisinin araştırılmasıdır. Araştırmada Nicel araştırma yöntemleri içerisinde yer alan ilişkisel tarama modeli kullanılmıştır. Veri toplamaya yönelik olarak duyusal deneyim, davranışsal deneyim, entelektüel deneyim ve duygusal deneyim olmak üzere 4 alt boyuttan oluşan gastronomi deneyimi ölçeği, tek boyuttan oluşan tekrar ziyaret etme niyeti ölçeği, tek boyuttan oluşan tavsiye etme niyeti ölçeği ve 6 sorudan oluşan demografik form kullanılmıştır. Araştırmanın örneklemini Mardin’i ziyaret eden ve gastronomik deneyim yaşamış olan 300 turist oluşturmaktadır. Veriler SPSS 25 paket programı ile analiz edilmiştir. Elde edilen bulgulara göre; gastronomi deneyiminin cinsiyete ve aylık gelire göre anlamlı farklılık göstermediği, yaşa, eğitim durumuna ve medeni duruma göre anlamlı farklılık gösterdiği sonucuna ulaşılmıştır. Gastronomi deneyiminin hem tekrar ziyaret etme niyetini hem de tavsiye etme niyetini pozitif yönde etkilediği sonucuna ulaşılmıştır.

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