Referanslar

1. Abraham AT, Hamilton RW. 2018. “When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence, Journal of Marketing Research, 55(5), 686-703.
2. Agarwal S, Teas KR. 2001. “Perceived Value: Mediating Role of Perceived Risk”, Journal of Marketing Theory and Practice, 9(4), 1-14.
3. Altay BC, Okumuş A, Adıgüzel Mercangöz B. 2022. “An intelligent approach for analyzing the impacts of the COVID‑19 pandemic on marketing mix elements (7Ps) of the on‑demand grocery delivery service”, Complex & Intelligent Systems, 8, 129–140.
4. Bagozzi RP. 1975. “Marketing as Exchange”, Journal of Marketing, 39(4), 32–9.
5. Bagozzi RP, Yi Youjae. 1990. “Assessing method variance in Multitrait-Multimethod Matrices: The case of Self-Reported Affect and Perceptions at Work”, Journal of Applied Psychology, 75(5), 547–560.
6. Bansal HS, Taylor S. 2014. “Investigating the Relationship Between Service Quality, Satisfaction and Switching Intentions”, Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference, 304-313.
7. Bansal HS, Taylor SF, James YS. 2005. “Migrating to new service providers: toward a unifying framework of consumers’ switching behaviour”, Journal of the Academy of Marketing Science, 33(1), 96-115.
8. Batra R, Ahtola OT. 1990. “Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes”, Marketing Letters, 2(2), 159-170.
9. Baumgartner H, Homburg C. 1996. “Applications of structural equation modeling in marketing and consumer research: A review”, International Journal of Research in Marketing, 13(1996), 131-161.
10. Berger J, Draganska M, Simonson, I. 2007. “The Influence of Product Variety on Brand Perception and Choice”, Marketing Science, 26(4), 460-472.
11. Blut M, Teller C, Floh A. 2018. “Testing retail marketing-mix effects on patronage: A meta-analysis”, Journal of Retailing, 94(2), 113-135.
12. Borden NH. 1964. “The Concept of Marketing Mix”, Journal of Advertising Research, 4, 2-7.
13. Byrne BM. 2010. Structural equation modeling with AMOS: basic concepts, applications, and programming (multivariate applications series). New York: Taylor & Francis Group. 396, 7384.
14. Calvo-Porral, C., & Lévy-Mangin, J. P. (2015). “Switching behaviour and customer satisfaction in mobile services: Analyzing virtual and traditional operators”, Computers in Human Behaviour, 49, 532–540.
15. Chang I, Liu CC, Chen K. 2014. “The push, pull, and mooring effects in virtual migration for social networking sites”, Information Systems Journal, 24(4), 323–346.
16. Chang HH, Wang YH, Yang WY. 2009. “The impact of eservice quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value”, Total Quality Management, 20(4), 423-443.
17. Chang TZ, Wildt AR. 1994. “Price, product information, and purchase intention: an empirical study”, Journal of the Academy of Marketing Science, 22(1), 16–27.
18. Chen HS, Liang CH, Liao SY, Kuo HY. 2020. “Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services”, Sustainability, 12(10177), 1-18.
19. Chen PT, Hu HH. 2010. “How determinant attributes of service quality influence customer-perceived value. An empirical investigation of the Australian coffee outlet industry”, International Journal of Contemporary Hospitality Management, 22(4), 535-551.
20. Chernev A. 2003. “When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice”, Journal of Consumer Research. 30, 170-183.
21. Chiu WY, Tzeng GH, Li HL. 2013. “A new hybrid MCDM model combining DANP with VIKOR to improve e-store business”, Knowledge-Based Systems, 37, 48–61.
22. Correa JC, Garzón W, Brooker P, Sakarkar G, Carranza SA, Yunado L, Rincón A. 2019. “Evaluation of collaborative consumption of food delivery services through web mining techniques”, Journal of Retailing and Consumer Services, 46, 45-50.
23. Cronin JJ, Brady MK, Hult GTM. 2000. “Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioural Intentions in Service Environments”, Journal of Retailing, 76(2), 193-218.
24. Danaher PJ, Mattsson J. 1994. “Customer Satisfaction During the Service Delivery Process”, European Journal of Marketing, 28(5), 5–16.
25. Draganska M, Jain DC. 2005. “Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis”, Marketing Science, 25(2), 164-174.
26. Dsouza D, Sharma D. 2021. “Online food delivery portals during COVID-19 times: an analysis of changing consumer behaviour and expectations”, International Journal of Innovation Science, 13(2), 218-232.
27. Enping M, Ying L. 2022. “The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective”, Journal of Business & Industrial Marketing, 37(7), 1389-1401.
28. Eccles JS, Wigfield A. 2002. “Motivation, beliefs, value and goals”, Annual Review of Psychology, 53, 109-132.
29. Eggert A, Ulaga W. 2002. “Customer Perceived Value: A Substitute for Satisfaction in Business Markets”, Journal of Business and Industrial Marketing, 17(2/3), 107-118.
30. Fornell C, Larcker DF. 1981. “Evaluating structural equation models with unobservable variables and measurement error”, Journal of marketing research, 18(1), 39–50.
31. García-Fernández J., Gálvez-Ruíz P, Fernández-Gavira J, Vélez-Colón L, Pitts B, Bernal-García A. 2018. “The effects of service convenience and perceived quality on perceived value, satisfaction, and loyalty in low-cost fitness centers”, Sport Management Review, 21(3), 250-262.
32. Grönroos C. 2011. “A service perspective on business relationships: The value creation, interaction, and marketing interface”, Industrial Marketing Management, 40, 240-247.
33. Han, H., Kim, W., & Hyun, S. S. 2011. Switching intention model development: Role of service performances, customer satisfaction, and switching barriers in the hotel industry. International Journal of Hospitality Management, 30(3), 619–629.
34. Harrington RJ, Ottenbacher MC, Fauser S. 2017. “QSR brand value Marketing mix dimensions among McDonald’s, KFC, Burger King, Subway and Starbucks”, International Journal of Contemporary Hospitality Management, 29(1), 551-570.
35. Hartman, RS. 1967. The Structure of Value: Foundations of a Scientific Axiology. Carbondale, IL: Southern Illinois Press.
36. Helm R, Gritsch S. 2014. “Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets”, International Business Review. 23, 418–428.
37. Hickman E, Kharouf, H, Sekhon, H. 2020. “An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience”, The International Review of Retail, Distribution and Consumer Research, 30(3), 266-288.
38. Holbrook MB. 1994. The nature of customer value: an axiology of services in the consumption experience”, in Rust R, Oliver RL, (Eds). Service Quality: New Directions in Theory and Practice, Sage Publications. Thousand Oaks, CA.
39. Holbrook, M. and Hirschman, E. (1982), “The experiential aspects of consumption: consumer fantasies, feelings and fun”, Journal of Consumer Research, 9(2), 132-40.
40. Hu HH, Kandampully J, Juwaheer TD. 2009. “Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study”, The Service Industries Journal, 29(2), 111-125.
41. Jalil EE. 2018. “The Importance of Logistical Factors in Online Shopping Behaviour”, Knowledge Management International Conference (KMICe), Miri Sarawak, Malaysia, 273–279.
42. Jones AL, Miller JW, Griffis ES, Whipple MJ, Voorhees JM. 2022. “An examination of the effects of omni-channel service offerings on retailer performance”, International Journal of Physical Distribution & Logistics Management, 52(2), 150-169.
43. Judd VC. 1987. “Differentiate with the 5th P: People”, Industrial Marketing Management, 16(4), 241–247.
44. Kaushik V, Khare A, Boardman R, Cano MB. 2020. “Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers”, Electronic Commerce Research and Applications, 39, 1–15.
45. Keaveney S. 1995. “Customer switching behaviour in service industries: An exploratory study”, Journal of Marketing, 59(2), 71–82.
46. Keen C, Wetzels M, Ruyter K, Feinberg R. 2004. “E-tailers versus retailers: Which factors determine consumer preferences”, Journal of Business Research. 57, 685-695.
47. Kerin RA, Jain A, Howard DJ. 1992. “Store shopping experience and consumer price–quality–value perceptions”, Journal of Retailing, 68(4), 376–397.
48. Kim HW, Chan HC, Gupta S. 2007. “Value-based adoption of mobile Internet: an empirical investigation”, Decision Support Systems, 43(1), 111–126.
49. Kitchen P, Brignell J, Li T, Jones GS. 2004. “The Emergence of IMC: A Theoretical Perspective”, Journal of Advertising Research, March, 19-30.
50. Kotler P. 1967. Marketing Management: Analysis, Planning and Control. Englewood Cliffs NJ: Prentice-Hall, Inc.
51. Kotler, P. (2000). Marketing management. New Jersey: Prentice Hall.
52. Kotler P, Armstrong G. 2014. Principles of Marketing. Pearson, Boston
53. Krasnikov A, Jayachandran S, Kumar V. 2009. “The impact of customer relationship management implementation on cost and profit efficiencies: evidence from the US commercial banking industry”, Journal of Marketing, 73(6), 61-76.
54. Kuikka A, Laukkanen, T. 2012. “Brand loyalty and the role of hedonic value”. Journal of Product & Brand Management, 21(7), 529-537.
55. Kushwaha SG, Agrawal, SR. 2015. “An Indian customer surrounding 7P's of service marketing”, Journal of Retailing and Consumer Services, 22, 85-95.
56. Landroguez SM, Castro CB, Cepeda-Carrion G. 2013. “Developing an integrated vision of customer value”, Journal of Services Marketing, 27(3), 234-244.
57. Landwehr JR, Wentzel D, Herrman A. 2013. “Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure”, Journal of Marketing. 77(5), 92-107.
58. Lee S, Kim DY. 2018. “The effect of hedonic and utilitarian values on satisfaction and loyalty of Airbnb users”, International Journal of Contemporary Hospitality Management, 30(3), 1332-1351.
59. Li H, Kannan PK. 2014. “Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment”, Journal of Marketing Research. February, 40-56.
60. Machleit KA, Mantel SP. 2001. “Emotional response, and shopping satisfaction: Moderating effects of shopper attributions”, Journal of Business Research, 54(2), 97–106.
61. Madhavaram S, Badrinarayanan V, McDonald RE. 2005. “Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy”, Journal of Advertising, 34(4), 69-80.
62. Manrai, LA, Manrai, AK. 2007. “A field study of customers’ switching behaviour for bank services”, Journal of Retailing and Customer Services, 14(3), 208–215.
63. McCarthy EJ. 1960. Basic Marketing: A Managerial Approach. Homewood, Illinois: Richard D. Irwin, Inc.
64. McDougall GHG, Levesque T. 2000. “Customer satisfaction with services: putting perceived value into the equation”, Journal of Services Marketing, 14(5), 392-410.
65. Mittal V, Kamakura WA. 2001. “Satisfaction, repurchase intent, and repurchase behaviour: Investigating the moderating effect of customer characteristics”, Journal of Marketing Research. 38(1), 131–143.
66. O’Cass A, Ngo LV. 2011. “Achieving customer satisfaction in services firms via branding capability and customer empowerment”, Journal of Services Marketing, 25(7), 489-496.
67. Oliver RL. 1977. “Effect of expectation and disconfirmation on post exposure product evaluations: an alternative interpretation”, Journal of Applied Psychology, 62(4), 480-486.
68. Oliver RL, Swan JE. 1989. “Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach”, Journal of Marketing, 53(April), 21-35.
69. Patterson P, Spreng R. 1997. “Modelling the Relationship Between Perceived Value, Satisfaction and Repurchase Intention in a Business-to-Business, Service Context: An Empirical Examination”, International Journal of Service Industry Management, 8(5), 414-434.
70. Pogorelova E, Yakhneeva I, Agafonova A, Prokubovskaya A. 2016. “Marketing Mix for E-commerce”, International Journal of Environmental & Science Education, 11(14), 6744–6759.
71. Ranganathan C, Grandon E. 2002. “An exploratory examination of factors affecting online sales”, Journal of Computer Information Systems, 42(3), 87–93.
72. Ryu K, Han H, Jang S. 2010. “Relationships among hedonic and utilitarian values, satisfaction and behavioural intentions in the fast-casual restaurant industry”, International Journal of Contemporary Hospitality Management. 22(3), 416-432.
73. Sambandam, R., Lord, K.R., 1995. “Switching behaviour in automobile market: a consideration-sets model”, Journal of the Academy of Marketing Science 23(1), 57–65.
74. Shankar V, Smith A, Rangaswamy A. 2003. “Customer satisfaction and loyalty in online and offline environments”, International Journal of Research in Marketing, 20, 153–175.
75. Sieber P. 2000. Consumers in Swiss online grocery shops. Business Information Technology Management Alternative and Adaptive futures. Palgrave Macmillan, London.
76. Simonson I. 1999. “The Effect of Product Assortment on Buyer Preferences”, Journal of Retailing. 75(3), 347-370.
77. Singh R. 2019. “Why do online grocery shoppers switch or stay? An exploratory analysis of consumers’ response to online grocery shopping experience”, International Journal of Retail & Distribution Management, 47(12), 1300–1317.
78. Spiteri JM, Dion PA. 2004. “Customer value, overall satisfaction, end-user loyalty, and market performance in detail intensive industries”, Industrial Marketing Management, 33(8), 675-687.
79. Statista. Online food delivery - statistics & facts. Available online: https://www.statista.com/topics/9212/online-food-delivery/ (accessed on 25 May 2022).
80. Statista Digital Market Outlook. Online food delivery. Available online: https://www.statista.com/outlook/dmo/eservices/online-food-delivery/turkey (accessed on 25 May 2022).
81. Tam JLM. 1999. “The Effects of Service Quality, Perceived Value and Customer Satisfaction on Behavioural Intentions”, Journal of Hospitality & Leisure Marketing, 6(4), 31-43.
82. Teichert T, Rezaei S, Correa JC. 2020. “Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining”, British Food Journal, 122(11), 3513-3528.
83. Thaler R. 1985. “Mental Accounting and Consumer Choice”, Marketing Science, 4(3), 199–214.
84. Voss KE, Spangenberg ER, Grohmann B. 2003. “Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude”, Journal of Marketing Research, 40(August), 310-320.
85. Wang HY, Wang SH. 2010. “Predicting mobile hotel reservation adoption: Insight from a perceived value standpoint”, International Journal of Hospitality Management, 29, 598–608.
86. Wangenheim F, Bayón T. 2007. “The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition”, Journal of the Academy of Marketing Science, 35, 233–249.
87. Wind Y., Mahajan V. 2002. Convergence Marketing: Strategies for Reaching the New Hybrid Customer. Upper Saddle River, NJ: Prentice H
88. Yeo VCS, Goh SK, Rezaei S. 2017. “Consumer experiences, attitude, and behavioural intention toward online food delivery (OFD) services”, Journal of Retailing and Consumer Services, 35, 150-162.
89. Zeithaml VA. 1988. “Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence”, Journal of Marketing, 52(3), 2-22.
90. Zeithaml VA, Bitner MJ. 1996. Services Marketing. McGraw-Hill, Singapore.
91. Zeithaml VA, Berry LL, Parasuraman A. 1996. “The behavioural consequences of service quality”, Journal of Marketing, 60(2), 31-46.
92. Zeithaml VA, Bitner MJ, Gremler DD, Pandit A. 2008. Services Marketing, Integrating Customer Focus across the Firm. Fourth Edition. Tata McGraw-Hill, New Delhi.