Cilt 10 Sayı 4 (2022): Business & Management Studies: An International Journal
Makaleler

2010-2020 dönemi e-ticaret web siteleri literatürüne sistematik bir bakış

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  • Kadir ÖZDEMİR,
  • Ramazan NACAR
Kadir ÖZDEMİR
Arş. Görv., Bursa Teknik Üniversitesi, Bursa, Türkiye
Ramazan NACAR
Doç. Dr., Bursa Teknik Üniversitesi, Bursa, Türkiye

Yayınlanmış 25.12.2022

Anahtar Kelimeler

  • E-ticaret, Web siteleri, Literatür Araştırması, Web of Science (WOS)
  • E-commerce, Websites, Literature Review, Web of Science (WOS)

Nasıl Atıf Yapılır

2010-2020 dönemi e-ticaret web siteleri literatürüne sistematik bir bakış. (2022). Business & Management Studies: An International Journal, 10(4), 1305-1323. https://doi.org/10.15295/bmij.v10i4.2144

Telif Hakkı (c) 2022 Kadir ÖZDEMİR- Ramazan NACAR

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

2010-2020 dönemi e-ticaret web siteleri literatürüne sistematik bir bakış. (2022). Business & Management Studies: An International Journal, 10(4), 1305-1323. https://doi.org/10.15295/bmij.v10i4.2144

Öz

Dünya genelinde artan e-ticaret kullanımına paralel olarak e-ticaret ile ilgili akademik makalelerin sayısı da son yıllarda artış göstermiştir. Bu kapsamda, bu çalışmada 2010-2020 yılları arasında Web of Science (WOS) veri tabanında taranan e-ticaret ile ilgili makaleler yayınlandıkları dergi, yayınlanma yılı, verilerin toplandığı ülke, örneklem büyüklüğü, amaç, teoriler, değişkenler ve temel bulgular bazında incelenmiş ve tartışılmıştır. İncelenen makaleler e-ticaret web sitelerini kullanan tüketicilerden veri toplanan araştırma makaleleridir. Seçilen 70 makale içerik analizi yöntemi kullanılarak incelenmiş ve değerlendirilmiştir. Seçilen makaleler Ek 1’de özetlenmiştir. Seçilen makaleler analiz edildiğinde, makalelerin bazı ortak çıkarımlara ve bulgulara sahip olduğu görülmektedir. Örneğin, e-ticaret web sitelerinin itibarı, web sitelerinin büyüklüğü, bilinirlik, algılanan kullanım kolaylığı, algılanan fayda, öneriler, tasarım, sistem kalitesi, servis kalitesi ve bilgi kalitesi gibi faktörler müşterilerin algıladıkları güveni ve satın alma niyetlerini pozitif yönde etkilemektedir. Ayrıca müşterilerin e-ticaret web sitelerinden algıladıkları güven satın alma ve yeniden satın alma niyetlerini pozitif yönde etkilemektedir. Bununla birlikte, algılanan fayda, algılanan kullanım kolaylığı, algılanan değer ve algılanan risk müşterilerin satın alma ve yeniden satın alma kararlarında önemli belirleyicilerdir. Son olarak, algılanan risk müşterilerin algısını ve satın alma niyetlerini negatif yönde etkilemektedir.

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