Cilt 10 Sayı 4 (2022): Business & Management Studies: An International Journal
Makaleler

Perakendecilikte akıllı uygulamalar: Sistematik literatür taraması

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  • Zahide Kübra KOÇAK,
  • Kumru UYAR
Zahide Kübra KOÇAK
Arş. Gör., Erciyes Üniversitesi, Kayseri, Türkiye
Kumru UYAR
Doç. Dr., Erciyes Üniversitesi, Kayseri, Türkiye

Yayınlanmış 25.12.2022

Anahtar Kelimeler

  • Perakendecilik, Akıllı Perakendecilik, Akıllı Teknolojiler, Sistematik Literatür Taraması
  • Retailing, Smart Retailing, Smart Technologies, Systematic Literature Review

Nasıl Atıf Yapılır

Perakendecilikte akıllı uygulamalar: Sistematik literatür taraması. (2022). Business & Management Studies: An International Journal, 10(4), 1565-1582. https://doi.org/10.15295/bmij.v10i4.2114

Telif Hakkı (c) 2022 Zahide Kübra KOÇAK- Kumru UYAR

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Perakendecilikte akıllı uygulamalar: Sistematik literatür taraması. (2022). Business & Management Studies: An International Journal, 10(4), 1565-1582. https://doi.org/10.15295/bmij.v10i4.2114

Öz

Tüketicilerin alışveriş deneyim kalitelerini arttırmaya odaklanan akıllı perakendecilik, perakendecilik alanında fiziksel ve dijital boyutları birleştiren bir sistemdir. Bilgi ve iletişim teknolojilerindeki sürekli gelişmelerle birlikte ortaya çıkan akıllı teknolojiler, son dönemlerde perakendecilik alanını da etkilemiştir. Bu makalede akıllı perakendecilik alanında sistematik literatür incelemesi sunulmaktadır. Konu ile ilgili son on yılda yayınlanmış makaleler incelenmiş olup makalelerde akıllı perakendecilik tanımları ve çalışılan temel konulara odaklanılmıştır.    Ayrıntılı olarak analiz edilen 39 makaleden elde edilen sonuçlara göre; sınırlı sayıda akıllı perakendecilik tanımı bulunmakta ve makalelerde en çok akıllı perakende teknolojileri konusu çalışılmaktadır.

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