Vol. 10 No. 2 (2022): Business & Management Studies: An International Journal
Articles

The effect of destination image, holistic image and personal normative beliefs on revisiting intention: Siirt city example

Serkan GÜN
Dr. Siirt University, Siirt, Turkey
Gül Damla KILIÇ
Lect., Siirt University, Siirt, Turkey

Published 2022-06-25

Keywords

  • Destinasyon İmajı, Bütüncül İmaj, Kişisel Normatif İnançlar, Yeniden Ziyaret Etme Niyeti, Siirt
  • Destination Image, Holistic Image, Personal Normative Beliefs, Revisiting Intention, Siirt

How to Cite

GÜN, S., & KILIÇ, G. D. (2022). The effect of destination image, holistic image and personal normative beliefs on revisiting intention: Siirt city example. Business &Amp; Management Studies: An International Journal, 10(2), 515–529. https://doi.org/10.15295/bmij.v10i2.2040

Abstract

In this research, the effect of destination image, holistic image and personal normative beliefs on revisiting intention to Siirt destination is investigated in terms of tourists who visited Siirt city. First, in this respect, a literature review was made on destination concept, destination image, holistic image, personal normative beliefs, revisiting intention and Siirt destination. Then, a survey was done with 228 local tourists who visited Siirt destination. According to the research results, mental image, affective image and behavioural image composing destination image, holistic image and personal normative beliefs significantly affect revisiting intention to Siirt destination.

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