Vol. 10 No. 2 (2022): Business & Management Studies: An International Journal
Articles

The role of narcissistic leadership in the effect of internal marketing on creative employee performance

İnan KAYNAK
PhD., Muş Alparslan University, Muş, Türkiye
Erman AKILLIBAŞ
PhD., Independent researcher, Sinop, Türkiye
Berat ÇİÇEK
PhD. Professor (Associate) at Malatya Turgut Özal University, Malatya, Türkiye

Published 2022-06-25

Keywords

  • İçsel Pazarlama, Yaratıcı Çalışan Performansı, Narsist Liderlik
  • Internal Marketing, Creative Employee Performance, Narcissistic Leadership

How to Cite

KAYNAK, İnan, AKILLIBAŞ, E., & ÇİÇEK, B. (2022). The role of narcissistic leadership in the effect of internal marketing on creative employee performance. Business &Amp; Management Studies: An International Journal, 10(2), 664–682. https://doi.org/10.15295/bmij.v10i2.2014

Abstract

This study investigates the effect of internal marketing practices on creative employee performance and the role of narcissistic leadership in this interaction. In this context, a survey study was conducted with hotel, restaurant, and cafe (Horeca) employees, where internal marketing practices were intensively applied. According to the analysis results, it is found that internal marketing practices positively affected creative employee performance, internal marketing practices hurt narcissistic leadership, and narcissistic leadership negatively affected creative employee performance. In addition, it was found that narcissistic leadership partially mediated internal marketing and creative employee performance.

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