Vol. 10 No. 1 (2022): Business & Management Studies: An International Journal
Articles

Factors influencing the adoption of wearable technology products: An application on smartwatches

Saadet Sağtaş
Assist. Prof. Dr., Çağ University, Mersin, Turkey
Mustafa Aslan
Assoc. Prof. Dr., İstanbul Gelişim University, İstanbul, Turkey

Published 2022-03-26

Keywords

  • Giyilebilir Teknoloji, Akıllı Saat, Değer Temelli Benimseme Teorisi
  • Wearable Technology, Smartwatch, Value-based Adoption Model

How to Cite

Sağtaş, S., & Aslan, M. (2022). Factors influencing the adoption of wearable technology products: An application on smartwatches. Business &Amp; Management Studies: An International Journal, 10(1), 325–339. https://doi.org/10.15295/bmij.v10i1.2011

Abstract

In recent years, with the interest of consumers and increasing investments, wearable technology products have gained an important position in the technology market. The importance of wearable technology products is expected to increase by determining the factors that affect consumers' adoption of wearable devices and the investments made for these factors. The study aims to determine the factors that affect the adoption of wearable technology products. The study examined the use of smartwatches within value-based adoption theory. For this purpose, the data obtained from 354 participants were analysed with the SmartPLS 3.2.8 program. Confirmatory factor analysis was performed to test the model established in the study. Study results indicate that no positive effect of the perceived privacy risk and the perceived fee on the perceived value was found. It is expected that the study will contribute to the relevant literature and subsequent studies and provide benefits to the “application developers” on the subject.

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