Vol. 10 No. 1 (2022): Business & Management Studies: An International Journal
Articles

The relationship between consumer animosity and consumer boycotts participation: The mediating effect of consumer ethnocentrism

Dursun Yener
Assoc. Prof. Dr., Istanbul Medeniyet University, Istanbul, Turkey

Published 2022-03-26

Keywords

  • Tüketici Boykotu, Tüketici Etnosentrizmi, Tüketici Düşmanlığı
  • Consumer Boycotts, Consumer Ethnocentrism, Consumer Animosity

How to Cite

Yener, D. (2022). The relationship between consumer animosity and consumer boycotts participation: The mediating effect of consumer ethnocentrism. Business &Amp; Management Studies: An International Journal, 10(1), 310–324. https://doi.org/10.15295/bmij.v10i1.2010

Abstract

Consumer boycotts have an important place in the marketing literature. It means that consumers cooperate to fulfil their demands from businesses by using their purchasing power. However, many factors affect the participation of consumers in boycotts. In this study, the effect of consumer animosity on the intention to participate in boycotts was investigated. In addition, the mediating role of consumer ethnocentrism in the relationship between variables was examined. The research sample population consists of 967 people older than 18 years old living in Istanbul and have participated in a consumer boycott at least once. The data were collected face to face with a research form consisting of closed-ended questions. SPSS and Jamovi software were used in the analysis of the data. According to the study's findings, consumer animosity has a positive impact on consumers' willingness to participate in boycotts. Furthermore, consumer ethnocentrism also has a positive impact on boycott intentions. Therefore, it has been determined that consumer ethnocentrism has a full mediation effect.

Downloads

Download data is not yet available.

References

  1. Ali, B. J. (2021). Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq. Journal of Consumer Affairs, 55(2), 504-523.
  2. Antonetti, P. (2016). Consumer anger: a label in search of meaning. European Journal of Marketing, 50(9/10), 1602-1628.
  3. Bahaee, M., & Pisani, M. J. (2009). Iranian consumer animosity and US products: a witch's brew or elixir?. International Business Review, 18(2), 199-210.
  4. Braunsberger, K., & Buckler B, (2011). What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott. Journal of Business Research, 64, 96-102.
  5. Chaudhry, N. I., Ali M. S., Chaudhry, J. I., & Bhatti, U. T. (2020). Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment. Journal of Islamic Marketing, 12(8), 1477-1491.
  6. Danilwan, Y., & Pratama, I. (2020). The impact of consumer ethnocentrism, animosity and product judgment on the willingness to buy. Polish Journal of Management Studies, 22(2), 65-81.
  7. Edwards, R., Gut, A. M., & Mavondo, F. (2007). Buyer animosity in business to business markets: evidence from the French nuclear tests. Industrial Marketing Management, 36(4), 483-492.
  8. Ettenson, R., & Klein J. G. (2005). The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts. International Marketing Review, 22(2), 199-224.
  9. Farah, M. F., & Newman A. J. (2010). Exploring consumer boycott intelligence using a socio-cognitive approach. Journal of Business Research, 63, 347-355.
  10. Friedman, M. (1985), Consumer Boycotts in the United States, 1970-1980: Contemporary Events in Historical Perspective. The Journal of Consumer Affairs, Summer, 19(1), 96-117.
  11. Garrett, D. (1987). The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing. Journal of Marketing, 51, (April), 46–57.
  12. Harmeling, C. M., Magnusson, P., & Singh, N. (2015). Beyond anger: A deeper look at consumer animosity. Journal of International Business Studies, 46(6), 676-693.
  13. Hoffman, S., & Müller, S. (2009). Consumer boycotts due to factory relocation. Journal of Business Research, 62, 239-247.
  14. Huang, Y. A., Phau, I., & Lin, C. (2010). Effects of animosity and allocentrism on consumer ethnocentrism: Social identity on consumer willingness to purchase. Asia Pacific Management Review, 15(3), 359-376.
  15. Jiménez Torres, N. H., & San Martín G. S. (2007). The purchase of foreign products: The role of firm’s country-of-origin reputation, consumer ethnocentrism, animosity and trust. Universidad de Burgos. Documento de trabajo 13/07, October.
  16. Klein, J. (2002). Us versus Them, or Us versus Everyone? Delineating Consumer Aversion to Foreign Goods. Journal of International Business Studies, 33(2), 345-363.
  17. Klein, J. G., & Ettensoe, R. (1999). Consumer animosity and consumer ethnocentrism: An analysis of unique antecedents. Journal of International Consumer Marketing, 11(4), 5-24.
  18. Klein, J. G., Ettenson, R., & Morris, M. D. (1998). The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China. The Journal of Marketing, 62(1), 89-100.
  19. Klein, J. G., Smith, N. C., & John, A. (2004). Why We Boycott: Consumer Motivations for Boycott Participation. Journal of Marketing, 68(3), 92–109.
  20. Lee, R., Lee, K. T., & Li, J. (2017). A memory theory perspective of consumer ethnocentrism and animosity. European Journal of Marketing. 51(7/8), 1266-1285.
  21. Leong, S. M., Cote, J. A., Ang, S. H., Tan, S. J., Jung, K., Kau, A. K., & Pornpitakpan, C. (2008). Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences. Journal of International Business Studies, 39(6), 996-1009.
  22. Nunnally, J. C. (1994). Psychometric theory 3E., Tata McGraw-Hill Education.
  23. Rice, G., & Wongtada, N. (2007). Conceptualizing inter-attitudinal conflict in consumer response to foreign brand. Journal of International Consumer Marketing, 20(1), 51-65.
  24. Riefler, P., & Diamantopoulos, A. (2007). Consumer animosity: a literature review and a reconsideration of its measurement. International Marketing Review, 24(1), 87-119.
  25. Rose, M., Rose, G. M., & Shoham, A. (2009). The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis. Journal of Consumer Marketing, 26(5), 330–339.
  26. Sen, S., Gürhan-Canlı, Z., & Morwitz, V. (2001). Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts. The Journal of Consumer Research, 28(3), December, 399-417.
  27. Shankarmahesh, M. N. (2006). Consumer ethnocentrism: An integrative review of its antecedents and consequences. International Marketing Review, 23(2), 146-172.
  28. Shimp, T. A., & Sharma S. (1987). Consumer Ethnocentrism: Construction and Validation of the CETSCALE. Journal of Marketing Research, 24, August, 280-289.
  29. Sumner, W. G. (1906), Folkways: The Sociological Importance of Usages, Manners, Customs, Mores and Morals, NY: Ginn & Co. İçinde Balıkçıoğlu, B., (2008). Tüketici etnosentrizminin satın alma davranışı üzerindeki etkisi: Ankara Örneği, Ankara Üniversitesi SBE, Yayımlanmamış Doktora Tezi, Ankara.
  30. Taşçıoğlu, M., & Yener, D. (2017). Tüketicilerin Boykotlara Karşı Tutumlarına Yönelik Bir Araştırma: Menşei Ülke ve Sürdürülebilirliğin Etkileri. The Journal of Academic Social Science, 5, 54-67.
  31. Taşçıoğlu, M., & Yener, D. (2019). Materialism Domains and Perceived Risk Effects on Consumer Boycott Effectiveness. OPUS Uluslararası Toplum Araştırmaları Dergisi, 10(17), 355-369.
  32. Yener, D. (2014a). Consumer boycotts as a consequence of consumerism. In Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (pp. 458-471). IGI Global.
  33. Yener, D. (2014b). Tüketici Etnosentrizmini Etkileyen Bir Faktör Olarak Dindarlik. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 6(12), 65-84.
  34. Yener, D., Dursun, T., & Oskaybas, K. (2014). Hedonism, Materialism and Consumer Boycotts Participation. IIB International Refereed Academic Social Sciences Journal, 5(15), 99-111.
  35. Yener, D. (2015). Factors that affect the attitudes of consumers toward halal-certified products in Turkey. Journal of Food Products Marketing, 21(2), 160-178.
  36. Yener, D., Dursun, T., & Oskaybaş, K. (2016). Determinants that affect consumers’ boycott participation. Akademik Sosyal Araştırmalar Dergisi, 4(33), 61-75.
  37. Yener, D. (2017). Social Impact in Consumer Behaviour-Consumer Boycotts as a Consumerism Activity. In Socio-Economic Perspectives on Consumer Engagement and Buying Behaviour (pp. 22-35). IGI Global.
  38. Yüksel, U., & Mryteza, V. (2009). An evaluation of strategic responses to consumer boycotts. Journals of Business Research, 62(2), 248-259.