Referanslar

1. Abzari, M., Ghassemi, R. A., & Vosta, L. N. (2014). Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company. Procedia - Social and Behavioral Sciences, 143, 822–826. https://doi.org/10.1016/j.sbspro.2014.07.483
2. Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2013). Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53, 172–180. https://doi.org/10.1016/j.indmarman.2015.09.003
3. Ahmad, S. N., & Laroche, M. (2017). Analyzing electronic word of mouth: A social commerce construct. International Journal of Information Management, 37(3), 202–213. https://doi.org/10.1016/j.ijinfomgt.2016.08.004
4. Anderson, K. C., Knight, D. K., Pookulangara, S., & Josiam, B. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: A facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773–779. https://doi.org/10.1016/j.jretconser.2014.05.007
5. Babin, B. J., Borges, A., & James, K. (2016). The role of retail price image in a multi-country context: France and the USA. Journal of Business Research, 69(3), 1074–1081. https://doi.org/10.1016/j.jbusres.2015.08.023
6. Bachleda, C., Fakhar, A., & Elouazzani, Z. (2016). Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship. Sport Management Review, 19(3), 293–305. https://doi.org/10.1016/j.smr.2015.08.001
7. Bai, B., Law, R., & Wen, I. (2008). The impact of website quality on customer satisfaction and purchase intentions : Evidence from Chinese online visitors. International Journal of Hospitality Management, 27, 391–402. https://doi.org/10.1016/j.ijhm.2007.10.008
8. Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in Online Social Networks. Computers in Human Behavior, 50, 600–609. https://doi.org/10.1016/j.chb.2015.03.023
9. Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2016). Online branding: Development of hotel branding through interactivity theory. Tourism Management, 57, 180–192. https://doi.org/10.1016/j.tourman.2016.06.007
10. Baum, D., Spann, M., Füller, J., & Thürridl, C. (2019). The impact of social media campaigns on the success of new product introductions. Journal of Retailing and Consumer Services, 50(July 2018), 289–297. https://doi.org/10.1016/j.jretconser.2018.07.003
11. Belk, R. (1988). Possessions and the Extended Self. Journal of Consumer Research, 15(2), 139–168. https://doi.org/10.1086/209154
12. Büyükdağ, N., Kaya, A., & Kitapci, O. (2019). The Effect of Marketing Expenditures on Business Performance : Time Series Analysis on Causality. Journal of Applied Economics and Business Research, 9(4), 197–211.
13. Büyükdağ, N., & Kitapci, O. (2017). Does The E-Loyalty Increase As The Consumer s Access To The Internet Increases An Empirical Study In Turkey. Journal of Business Research - Turk, 9(4), 139–154. https://doi.org/10.20491/isarder.2017.325
14. Büyükdağ, N., Soysal, A. N., & Ki̇tapci, O. (2020). The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research. Journal of Retailing and Consumer Services, 55(February). https://doi.org/10.1016/j.jretconser.2020.102112
15. Calabrese, A., Costa, R., & Rosati, F. (2016). Gender differences in customer expectations and perceptions of corporate social responsibility. Journal of Cleaner Production, 116, 135–149. https://doi.org/10.1016/j.jclepro.2015.12.100
16. Chang, J. H., Zhu, Y. Q., Wang, S. H., & Li, Y. J. (2018). Would you change your mind? An empirical study of social impact theory on Facebook. Telematics and Informatics, 35(1), 282–292. https://doi.org/10.1016/j.tele.2017.11.009
17. Chen, S. C. (2012). The customer satisfaction-loyalty relation in an interactive e-service setting: The mediators. Journal of Retailing and Consumer Services, 19(2), 202–210. https://doi.org/10.1016/j.jretconser.2012.01.001
18. Cheng, F.-F., Wu, C.-S., & Chen, Y.-C. (2018). Creating customer loyalty in online brand communities. Computers in Human Behavior, 105752. https://doi.org/10.1016/j.chb.2018.10.018
19. Chiu, S. C., Liu, C. H., & Tu, J. H. (2016). The influence of tourists’ expectations on purchase intention: Linking marketing strategy for low-cost airlines. Journal of Air Transport Management, 53, 226–234. https://doi.org/10.1016/j.jairtraman.2016.03.010
20. Chu, S. C., & Sung, Y. (2015). Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter. Electronic Commerce Research and Applications, 14(4), 251–260. https://doi.org/10.1016/j.elerap.2015.04.002
21. Coelho, P. S., Rita, P., & Santos, Z. R. (2018). On the relationship between consumer-brand identification, brand community, and brand loyalty. Journal of Retailing and Consumer Services, 43(February), 101–110. https://doi.org/10.1016/j.jretconser.2018.03.011
22. Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240. https://doi.org/10.1016/j.indmarman.2005.08.013
23. Das, G. (2014a). Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands. Journal of Retailing and Consumer Services, 21(3), 284–292. https://doi.org/10.1016/j.jretconser.2014.02.005
24. Das, G. (2014b). Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing. Journal of Retailing and Consumer Services, 21(3), 407–414. https://doi.org/10.1016/j.jretconser.2013.11.001
25. Demangeot, C., & Broderick, A. J. (2010). Consumer Perceptions of Online Shopping Environments. Psychology & Marketing, 30(6), 461–469. https://doi.org/10.1002/mar
26. Digital 2020 Report. (2020). Digital 2020 Report. In We Are Social & Hootsuite. https://doi.org/https://datareportal.com/reports/digital-2020-global-digital-overview
27. Eelen, J., Özturan, P., & Verlegh, P. W. J. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. International Journal of Research in Marketing, 34(4), 872–891. https://doi.org/10.1016/j.ijresmar.2017.08.002
28. Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
29. Ertugan, A. (2016). Using Statistical Reasoning Techniques for Measuring Users’ Emotional Connectedness to Facebook and their Attitudes Towards Facebook Advertising. Procedia Computer Science, 102(August), 677–682. https://doi.org/10.1016/j.procs.2016.09.461
30. Feng, J., & Papatla, P. (2011). Advertising: Stimulant or Suppressant of Online Word of Mouth? Journal of Interactive Marketing, 25(2), 75–84. https://doi.org/10.1016/j.intmar.2010.11.002
31. Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(Şubat), 39–50.
32. Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. M., & Kitchen, P. J. (2018). Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research, 89(January), 462–474. https://doi.org/10.1016/j.jbusres.2018.01.031
33. Gamboa, A. M., & Gonçalves, H. M. (2014). Customer loyalty through social networks: Lessons from Zara on Facebook. Business Horizons, 57(6), 709–717. https://doi.org/10.1016/j.bushor.2014.07.003
34. Gaskin, J., & Lim, J. (2016). Confirmatory Factor Analysis - StatWiki. http://statwiki.kolobkreations.com/index.php?title=Confirmatory_Factor_Analysis
35. Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242–256. https://doi.org/10.1016/j.intmar.2013.09.004
36. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833–5841. https://doi.org/10.1016/j.jbusres.2016.04.181
37. Habibi, M. R., Laroche, M., & Richard, M. O. (2014). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37, 152–161. https://doi.org/10.1016/j.chb.2014.04.016
38. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis. In Pearson Prentice Hall (p. 816). https://doi.org/10.1016/j.ijpharm.2011.02.019
39. Han, H., Nguyen, H. N., Song, H., Chua, B. L., Lee, S., & Kim, W. (2018). Drivers of brand loyalty in the chain coffee shop industry. International Journal of Hospitality Management, 72(January 2017), 86–97. https://doi.org/10.1016/j.ijhm.2017.12.011
40. Han, H., Yu, J., & Kim, W. (2019). Investigating airline customers’ decision-making process for emerging environmentally-responsible electric airplanes: Influence of gender and age. Tourism Management Perspectives, 31(March), 85–94. https://doi.org/10.1016/j.tmp.2019.03.013
41. Hew, J. J., Lee, V. H., Ooi, K. B., & Lin, B. (2016). Mobile social commerce: The booster for brand loyalty? Computers in Human Behavior, 59, 142–154. https://doi.org/10.1016/j.chb.2016.01.027
42. Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34(August 2016), 145–152. https://doi.org/10.1016/j.jretconser.2016.10.006
43. Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55. https://doi.org/10.1080/10705519909540118
44. Huang, S. L., & Chen, C. T. (2018). How consumers become loyal fans on Facebook. Computers in Human Behavior, 82, 124–135. https://doi.org/10.1016/j.chb.2018.01.006
45. Huang, X., & Ge, J. (2019). Electric vehicle development in Beijing: An analysis of consumer purchase intention. Journal of Cleaner Production, 216, 361–372. https://doi.org/10.1016/j.jclepro.2019.01.231
46. Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer-brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27–41. https://doi.org/10.1016/j.ijresmar.2015.06.004
47. Im, H. H., Kim, S. S., Elliot, S., & Han, H. (2012). Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective. Journal of Travel & Tourism Marketing, 29(4), 385–403. https://doi.org/10.1080/10548408.2012.674884
48. Keller, K. L. (1993a). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22.
49. Keller, K. L. (1993b). Conceptualizing, Measuring, Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.2307/1252054
50. Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
51. Kim, Junghun, Lee, H., & Lee, J. (2020). Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect. Journal of Retailing and Consumer Services, 52(May 2019), 101907. https://doi.org/10.1016/j.jretconser.2019.101907
52. Kim, Juran, & Lee, K. H. (2019). Influence of integration on interactivity in social media luxury brand communities. Journal of Business Research, 99(October 2017), 422–429. https://doi.org/10.1016/j.jbusres.2017.10.001
53. Kim, S. (Sam), Choe, J. Y. (Jacey), & Petrick, J. F. (2018). The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival. Journal of Destination Marketing and Management, 9(April), 320–329. https://doi.org/10.1016/j.jdmm.2018.03.006
54. Kim, S., Koh, Y., Cha, J., & Lee, S. (2015). Effects of social media on firm value for U.S. restaurant companies. International Journal of Hospitality Management, 49, 40–46. https://doi.org/10.1016/j.ijhm.2015.05.006
55. Kim, W. H., Cho, J. L., & Kim, K. S. (2019). The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers’ gender and age. Journal of Hospitality and Tourism Management, 39(January), 212–218. https://doi.org/10.1016/j.jhtm.2019.03.001
56. Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99(August 2017), 405–413. https://doi.org/10.1016/j.jbusres.2017.08.023
57. Konuk, F. A. (2019). The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants. Journal of Retailing and Consumer Services, 50(February), 103–110. https://doi.org/10.1016/j.jretconser.2019.05.005
58. Kotler, P., & Keller, K. L. (2008). Marketing Management (13th editi). Prentice Hall.
59. Kudeshia, C., Sikdar, P., & Mittal, A. (2016). Spreading love through fan page liking: A perspective on small scale entrepreneurs. Computers in Human Behavior, 54, 257–270. https://doi.org/10.1016/j.chb.2015.08.003
60. Kwon, W. S., & Lennon, S. J. (2009). What induces online loyalty? Online versus offline brand images. Journal of Business Research, 62(5), 557–564. https://doi.org/10.1016/j.jbusres.2008.06.015
61. Kwun, D. J. W. (2011). Effects of campus foodservice attributes on perceived value, satisfaction, and consumer attitude: A gender-difference approach. International Journal of Hospitality Management, 30(2), 252–261. https://doi.org/10.1016/j.ijhm.2010.09.001
62. Laroche, M., Habibi, M. R., & Richard, M. (2013a). International Journal of Information Management To be or not to be in social media : How brand loyalty is affected by social media ? International Journal of Information Management, 33(1), 76–82. https://doi.org/10.1016/j.ijinfomgt.2012.07.003
63. Laroche, M., Habibi, M. R., & Richard, M. O. (2013b). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1), 76–82. https://doi.org/10.1016/j.ijinfomgt.2012.07.003
64. Lee, C. J. (2014). Effects of sport mega-events on city brand awareness and image: Using the 2009 world games in Kaohsiung as an example. Quality and Quantity, 48(3), 1243–1256. https://doi.org/10.1007/s11135-013-9832-6
65. Lee, K. Y., & Choi, H. (2019). Predictors of electronic word-of-mouth behavior on social networking sites in the United States and Korea: Cultural and social relationship variables. Computers in Human Behavior, 94(December 2018), 9–18. https://doi.org/10.1016/j.chb.2018.12.025
66. Lien, C. H., Wen, M. J., Huang, L. C., & Wu, K. L. (2015). Online hotel booking: The effects of brand image, price, trust and value on purchase intentions. Asia Pacific Management Review, 20(4), 210–218. https://doi.org/10.1016/j.apmrv.2015.03.005
67. Lin, J., Lobo, A., & Leckie, C. (2017). The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty. Journal of Retailing and Consumer Services, 35(December 2016), 133–141. https://doi.org/10.1016/j.jretconser.2016.12.011
68. Liu, Y. (2006). Word of Mouth for Movies : Its Dynamics and Impact on Box Office. Journal of Marketing, 70, 74–89.
69. Lu, A. C. C., Gursoy, D., & Lu, C. Y. (2015). Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants. International Journal of Hospitality Management, 50, 36–45. https://doi.org/10.1016/j.ijhm.2015.07.008
70. Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357–365. https://doi.org/10.1016/j.bushor.2009.03.002
71. Martínez, E., Montaner, T., & Pina, J. M. (2009). Brand extension feedback: The role of advertising. Journal of Business Research, 62(3), 305–313. https://doi.org/10.1016/j.jbusres.2008.05.009
72. Martínez Salinas, E., & Pina Pérez, J. M. (2009). Modeling the brand extensions’ influence on brand image. Journal of Business Research, 62(1), 50–60. https://doi.org/10.1016/j.jbusres.2008.01.006
73. Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consumers’ purchase intention. Journal of Business Research, 94(August 2017), 378–387. https://doi.org/10.1016/j.jbusres.2017.12.047
74. Mody, M., Day, J., Sydnor, S., Lehto, X., & Jaffé, W. (2017). Integrating country and brand images: Using the product—Country image framework to understand travelers’ loyalty towards responsible tourism operators. Tourism Management Perspectives, 24(May), 139–150. https://doi.org/10.1016/j.tmp.2017.08.001
75. Mortimer, G., & Clarke, P. (2011). Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics. Journal of Retailing and Consumer Services, 18(6), 575–585. https://doi.org/10.1016/j.jretconser.2011.08.007
76. Munnukka, J., Karjaluoto, H., & Tikkanen, A. (2015). Are Facebook brand community members truly loyal to the brand? Computers in Human Behavior, 51(PA), 429–439. https://doi.org/10.1016/j.chb.2015.05.031
77. Murray, J., Elms, J., & Teller, C. (2017). Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty. Journal of Retailing and Consumer Services, 38(January), 147–156. https://doi.org/10.1016/j.jretconser.2017.06.001
78. Nadeem, W., Andreini, D., Salo, J., & Laukkanen, T. (2015). Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers. International Journal of Information Management, 35(4), 432–442. https://doi.org/10.1016/j.ijinfomgt.2015.04.008
79. Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, 38(3), 1009–1030. https://doi.org/10.1016/j.annals.2011.01.015
80. O’Cass, A., & Carlson, J. (2012). An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth. Australasian Marketing Journal, 20(1), 28–36. https://doi.org/10.1016/j.ausmj.2011.10.012
81. Osei-Frimpong, K., & McLean, G. (2018). Examining online social brand engagement: A social presence theory perspective. Technological Forecasting and Social Change, 128(October 2017), 10–21. https://doi.org/10.1016/j.techfore.2017.10.010
82. Pappas, I. O., Pateli, A. G., Giannakos, M. N., & Chrissikopoulos, V. (2014). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 42(3), 187–204. https://doi.org/10.1108/IJRDM-03-2012-0034
83. Park, S. J., Lee, Y. R., & Borle, S. (2018). The shape of Word-of-Mouth response function. Technological Forecasting and Social Change, 127(October 2017), 304–309. https://doi.org/10.1016/j.techfore.2017.10.006
84. Pereira, H. G., Salgueiro, M. de F., & Rita, P. (2016). Online purchase determinants of loyalty: The mediating effect of satisfaction in tourism. Journal of Retailing and Consumer Services, 30, 279–291. https://doi.org/10.1016/j.jretconser.2016.01.003
85. Persson, N. (2010). An exploratory investigation of the elements of B2B brand image and its relationship to price premium. Industrial Marketing Management, 39(8), 1269–1277. https://doi.org/10.1016/j.indmarman.2010.02.024
86. Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common Method Biases in Behavioral Research: A Critical Review of the Literature and Recommended Remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879
87. Popp, B., & Wilson, B. (2018). Investigating the role of identification for social networking Facebook brand pages. Computers in Human Behavior, 84, 141–152. https://doi.org/10.1016/j.chb.2018.01.033
88. Ranaweera, C., & Jayawardhena, C. (2014). Talk up or criticize? Customer responses to WOM about competitors during social interactions. Journal of Business Research, 67(12), 2645–2656. https://doi.org/10.1016/j.jbusres.2014.04.002
89. Sääksjärvi, M., & Samiee, S. (2011). Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time. Journal of Interactive Marketing, 25(3), 169–177. https://doi.org/10.1016/j.intmar.2011.04.002
90. Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(August 2017), 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
91. Shanahan, T., Tran, T. P., & Taylor, E. C. (2019). Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality. Journal of Retailing and Consumer Services, 47(January 2018), 57–65. https://doi.org/10.1016/j.jretconser.2018.10.007
92. Siqueira, J. R., Peña, N. G., ter Horst, E., & Molina, G. (2019). Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention. Electronic Commerce Research and Applications, 37(40), 100870. https://doi.org/10.1016/j.elerap.2019.100870
93. Song, H. J., Wang, J. H., & Han, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops. International Journal of Hospitality Management, 79(June 2018), 50–59. https://doi.org/10.1016/j.ijhm.2018.12.011
94. Sreen, N., Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41(December 2017), 177–189. https://doi.org/10.1016/j.jretconser.2017.12.002
95. Sürücü, Ö., Öztürk, Y., Okumus, F., & Bilgihan, A. (2019). Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context. Journal of Hospitality and Tourism Management, 40(July), 114–124. https://doi.org/10.1016/j.jhtm.2019.07.002
96. Tajvidi, R., & Karami, A. (2017). The effect of social media on firm performance. Computers in Human Behavior, 105174, 1–10. https://doi.org/10.1016/j.chb.2017.09.026
97. Tifferet, S., & Vilnai-Yavetz, I. (2014). Gender differences in Facebook self-presentation: An international randomized study. Computers in Human Behavior, 35, 388–399. https://doi.org/10.1016/j.chb.2014.03.016
98. Torres, P. M., Augusto, M. G., & Joao Verissimo Lisboa. (2015). Determining the causal relationships that affect consumer based brand equity-mediating effect of brand loyalty. Marketing Intelligence & Planning, 33(6), 944–956. https://doi.org/10.1108/02634501011078138
99. Tran, G. A., & Strutton, D. (2020). Comparing email and SNS users: Investigating e-servicescape, customer reviews, trust, loyalty and E-WOM. Journal of Retailing and Consumer Services, 53(101782). https://doi.org/10.1016/j.jretconser.2019.03.009
100. Tsiros, M., Mittal, V., & Ross, W. T. (2004). The Role of Attributions in Customer Satisfaction: A Reexamination. Journal of Consumer Research, 31(2), 476–483. https://doi.org/10.1086/422124
101. Verkijika, S. F., & De Wet, L. (2019). Understanding word-of-mouth (WOM) intentions of mobile app users: The role of simplicity and emotions during the first interaction. Telematics and Informatics, 41(May), 218–228. https://doi.org/10.1016/j.tele.2019.05.003
102. Vicente-Molina, M. A., Fernández-Sainz, A., & Izagirre-Olaizola, J. (2018). Does gender make a difference in pro-environmental behavior? The case of the Basque Country University students. Journal of Cleaner Production, 176, 89–98. https://doi.org/10.1016/j.jclepro.2017.12.079
103. Wai Lai, I. K. (2019). Hotel image and reputation on building customer loyalty: An empirical study in Macau. Journal of Hospitality and Tourism Management, 38(September 2018), 111–121. https://doi.org/10.1016/j.jhtm.2019.01.003
104. Wakefield, L. T., & Bennett, G. (2018). Sports fan experience: Electronic word-of-mouth in ephemeral social media. Sport Management Review, 21(2), 147–159. https://doi.org/10.1016/j.smr.2017.06.003
105. Wu, C. W. (2016). The performance impact of social media in the chain store industry. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2016.04.130
106. Wu, P. C. S., Yeh, G. Y. Y., & Hsiao, C. R. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal, 19(1), 30–39. https://doi.org/10.1016/j.ausmj.2010.11.001
107. Yan, Q., Wu, S., Wang, L., Wu, P., Chen, H., & Wei, G. (2016). E-WOM from e-commerce websites and social media: Which will consumers adopt? Electronic Commerce Research and Applications, 17, 62–73. https://doi.org/10.1016/j.elerap.2016.03.004