Cilt 9 Sayı 4 (2021): Business & Management Studies: An International Journal
Makaleler

Strateji uygulama yetkinliği: Brisa strateji süreci vaka incelemesi

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  • Nüfer Yasin Ateş
Nüfer Yasin Ateş
Dr. Öğr. Üyesi, Sabancı Üniversitesi, İstanbul, Türkiye

Yayınlanmış 25.12.2021

Nasıl Atıf Yapılır

Strateji uygulama yetkinliği: Brisa strateji süreci vaka incelemesi. (2021). Business & Management Studies: An International Journal, 9(4), 1315-1334. https://doi.org/10.15295/bmij.v9i4.1891

Telif Hakkı (c) 2021 Nüfer Yasin Ateş

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Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Strateji uygulama yetkinliği: Brisa strateji süreci vaka incelemesi. (2021). Business & Management Studies: An International Journal, 9(4), 1315-1334. https://doi.org/10.15295/bmij.v9i4.1891

Öz

Strateji uygulama yetkinliği —bir organizasyonun eylemlerinin stratejik niyetleri ile örtüşme derecesi— organizasyonun stratejik hedeflerine ulaşması için çok önemlidir. Ancak, organizasyonların strateji uygulama yetkinliklerini nasıl geliştirebilecekleri hakkında yeterince çalışma bulunmamaktadır. Bu araştırma, strateji uygulama yetkinliğinin öncülleri ile ilgili bir teorik çerçeve geliştirmeyi ve bu çerçevenin uygulamasının bir ampirik vaka çalışması ile göstermeyi amaçlamaktadır. Strateji uygulama yetkinliği kavramı geleneksel strateji süreci yaklaşımıyla kıyaslanarak tanımlanmış ve üç öncülü stratejik katılım, uyum ve bağlılık olarak belirlenmiştir. Strateji uygulama yetkinliğinin öncülleri ile ilgili geliştirilen bu teorik çerçeve lastik sektöründe faaliyet gösteren uluslararası bir firma olan Brisa Bridgestone Sabancı Lastik ve Ticaret A.Ş’nin strateji süreci ile ilgili bir vaka analizinde tatbik edilmiştir. Vaka analizi bulguları, stratejilerin tüm kademelerden yeni önerilerin ortaya çıkmasına imkân verecek şekilde yüksek katılım ile belirlenmesinin ve süreç katılımcılarının stratejilerin arkasında yatan niyetler hakkında ortak anlayışa ve stratejilere bağlılığa sahip olmalarının kurumun üstün strateji uygulama yetkinliğine işaret ettiğini göstermektedir.

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