Cilt 9 Sayı 1 (2021): Business & Management Studies: An International Journal
Makaleler

Tüketicilerin mobil sağlık uygulamaları kullanımının genişletilmiş UTAUT modeli ile incelenmesi

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  • Buket Bora Semiz,
  • Tarık Semiz
Buket Bora Semiz
Öğr. Üyesi, Bilecik Şeyh Edebali Üniversitesi
Biyografi
Tarık Semiz
Öğr. Üyesi, Bilecik Şeyh Edebali Üniversitesi

Yayınlanmış 25.03.2021

Anahtar Kelimeler

  • Extended UTAUT, Mobile Health, Behavioral Intention
  • Genişletilmiş UTAUT, Mobil Sağlık, Davranışsal Niyet

Nasıl Atıf Yapılır

Tüketicilerin mobil sağlık uygulamaları kullanımının genişletilmiş UTAUT modeli ile incelenmesi. (2021). Business & Management Studies: An International Journal, 9(1), 267-281. https://doi.org/10.15295/bmij.v9i1.1773

Telif Hakkı (c) 2021 Buket Bora Semiz- Tarık Semiz

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Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Tüketicilerin mobil sağlık uygulamaları kullanımının genişletilmiş UTAUT modeli ile incelenmesi. (2021). Business & Management Studies: An International Journal, 9(1), 267-281. https://doi.org/10.15295/bmij.v9i1.1773

Öz

Günümüzde teknolojide yaşanan hızlı değişim ve yenilikler, birçok alanda olduğu gibi sağlık sektöründe de değişimlere neden olmaktadır. Özellikle mobil teknolojiler ve aplikasyonlar sağlık sektöründe kullanım alanlarını her geçen gün arttırmaktadır. Bu mobil sağlık uygulamaları sayesinde sağlıklı beslenmeden üreme sağlığına, hastalık takibine sağlık kayıtlarına erişime vb konularda tüketicilere birçok kolaylık ve avantaj sağlamaktadır. Bu çalışma tüketicilerin mobil sağlık uygulamaları kullanımını genişletilmiş UTAUT modeli ile incelenmesini amaçlanmaktadır. Veriler Kasım 2020- Ocak 2021 tarihleri arasında Google Formlar aracılığıyla sosyal medya kanallarından kolayda örnekleme yöntemi kullanılarak anket ile 354 kişiden toplanmıştır. Neden sonuç ilişkisine dayalı bir araştırma olduğundan Yapısal Eşitlik Modellemesi (YEM) ile hipotezler test edilmiştir. Analizler için SPSS ve SmartPLS programları kullanılmıştır. Öncelikle araştırma modelinin geçerlilik ve güvenilirlik analizleri yapılarak ölçeklere ilişkin geçerlilik ve güvenirliğin sağlandığı tespit edilmiştir. Araştırma bulgularına göre ise, performans beklentisinin, çaba beklentisinin, sosyal etkinin, kolaylaştırıcı imkânların, alışkanlığın, hedonik motivasyonun ve algılanan güvenin mobil sağlık uygulamalarını kullanmaya yönelik niyetleri etkilediği, mobil sağlık uygulamalarını kullanmaya yönelik niyetin ise mobil sağlık uygulamalarını kullanım davranışını etkilediği tespit edilmiştir. 

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