Cilt 9 Sayı 1 (2021): Business & Management Studies: An International Journal
Makaleler

COVID-19’un paylaşım ekonomilerine etkisi: Airbnb listelerinin sağkalım analizi

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  • Umut Türk,
  • Serap Sap
Umut Türk
Öğr. Üyesi, Abdullah Gül Üniversitesi
Serap Sap
Öğr. Görv., Abdullah Gül Üniversitesi

Yayınlanmış 25.03.2021

Anahtar Kelimeler

  • Airbnb,
  • COVID-19,
  • Sağkalım Analizi
  • Airbnb,
  • Survival Analysis,
  • COVID-19

Nasıl Atıf Yapılır

COVID-19’un paylaşım ekonomilerine etkisi: Airbnb listelerinin sağkalım analizi. (2021). Business & Management Studies: An International Journal, 9(1), 215-226. https://doi.org/10.15295/bmij.v9i1.1752

Telif Hakkı (c) 2021 Umut Türk- Serap Sap

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

COVID-19’un paylaşım ekonomilerine etkisi: Airbnb listelerinin sağkalım analizi. (2021). Business & Management Studies: An International Journal, 9(1), 215-226. https://doi.org/10.15295/bmij.v9i1.1752

Öz

Bu araştırma, İstanbul'da Ocak-Ekim 2020 arasındaki COVİD-19 döneminde Airbnb platformunda yer alan listelerin sağkalım (survival) olasılıklarını araştırmayı amaçlamaktadır. Araştırma amacı doğrultusunda, Airbnb listelerinin fiziksel ve mekansal özelliklerinin tahmin aracı olarak kullanıldığı sağkalım analizini yapmak için Cox’un Orantılı Tehlike Modeli kullanılmıştır. Araştırma bulgularına göre, fiziksel özellikler COVİD öncesi bulgularla benzerlik gösterirken, mekansal özellikler COVİD öncesi ve COVİD sonrası karşılaştırmasında önemli farklılıklar göstermektedir. Çalışmanın alana iki yönlü katkısı vardır. Teorik olarak, araştırmanın bulguları, COVİD-19 salgını sırasında değişen tüketici tercihlerinin daha iyi anlaşılması ve Airbnb listelerinin hayatta kalma oranlarını etkileyen faktörlerin belirlenmesinde mevcut literatüre katkı sağlamaktadır. Ayrıca bulgular, ev sahiplerine, özellikle COVİD ile birlikte değişen mekansal müşteri tercihlerinin daha iyi anlaşılmasına yardımcı olabilicektir. Ayrıca, müşteri geri bildirimlerinin kalitesi ve miktarı, Airbnb ev sahiplerinin hizmet kalitelerini iyileştirmelerine, daha fazla müşteri çekmelerine ve değişen koşullara göre daha dirençli olmalarına yardımcı olabilecektir.

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