Recent developments in technology have changed the way people communicate and interact. In addition, the relationship between the business and the customer is carried to a different dimension. IR (immersive reality) is the name given to new reality technologies including VR (virtual reality), AR (augmented reality) and MR (mixed reality) technologies, which are becoming more and more common in use today. It is seen that the use of these technologies in fields such as medicine, engineering, production, service and marketing have become important today. The purpose of this study is to reveal the use of the IR technologies in the travel and tourism industry and current applications in detail. The data obtained by using document analysis technique were compiled for the purpose of the study. As a result of the study, it has been determined that the IR technologies are used by hotel businesses, restaurants, travel companies, museums and historical sites for purposes such as customer relations, reservation, product and service provision, promotion and marketing.