Akram, U., Hui, P., Kaleem Khan, M., Tanveer, Y., Mehmood, K. & Ahmad,W. (2018), How website quality affects online impulse buying: Moderating effects of sales promotion and credit card use. Asia Pac. J. Mark. Logist., 30, 235–256.
Armağan, E., Danışman, E. & Öngen B.H. (2018). Sanal Mağaz Atmosferinin Anlık Satın Almaya Etkisi, İktisadi ve İdari Bilimler Dergisi, 33(1), 29-49.
Arnold, M.J. & Reynolds, K.E. (2003), Hedonic shopping motivations, Journal of Retailing, 79, 77-95.
Arnold, M.J. & Reynolds, K.E. (2012), Approach and avoidance motivation: investigating hedonic consumption in a retail setting, Journal of Retailing, 88(3), 399-411.
Babin, B.J., Darden, W.R. & Griffin, M. (1994), Work and/or fun: measuring hedonic and utilitarian shopping value, Journal of Consumer Research, 20, 644-656.
Babin, B.J. & Attaway, J.S. (2000), Atmospheric affect as a tool for creating value and gaining share of customer, J. Bus. Res., 49, 91–99.
Beatty, S. E. & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors, Journal of Retailing 74(21), 169-191.
Bellotti, V., Begole, B., Chi, E.H., Ducheneaut, N., Fang, J., Isaacs, E., King, T., Newman, M.W.,Partridge, K. & Price, B. (2008).Activity-based serendipitous recommendations with the Magitti mobile leisure guide, Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, ACM, New York, NY, 1157.
Byrne, B. M. (2016). Structural eqation modeling with AMOS (3rd Edn.). New York: Routledge.
Byun, S. & Sternquistb, B. (2008). The Antecedents of In-Store Hoarding: Measurement and Application in the Fast Fashion Retail Environment. The International Review of Retail, Distribution and Consumer Research.18.2,133–147.
Brehm, S.S. & Brehm, J.W. (1981). Psychological Reactance: A Theory of freedom and control, Academic Press: New York, NY, USA, 1981.
Buclin, R. E. & Sismeiro, C. (2003). A model of web site browsing behavior estimated on clickstream data, Journal of Marketing Research, 11, 249–267.
Can, P & Yiğit, İ. (2018). “Hedonik Satın Alma Değerlerinin Alışveriş Memnuniyetine Etkisi Üzerine X ve Z Kuşaklarında Karşılaştırmalı Bir Araştırma”. İşletme Araştırmaları Dergisi, 10 (3), 821-847
Chandon, P., Wansibk, B. & Laurent, G. (2000), A benefit congruency framework of sales promotion effectiveness, Journal of Marketing, 64(4), 65-81.
Chen, J.V., Su, B.C. & Widjaja, A.E. (2016). Facebook C2C social commerce: A study of online impulse buying, Decis. Support Syst., 83, 57–69.
Cheung, J., Glass, S., McCarty, D. & Wong, C. K. (2017). Uniquely Genezation Z, IBM Instute for Business Value.
Childers, T.L., Carr, C.L., Peck, J.; & Carson, S. (2001), Hedonic and utilitarian motivations for online retail shopping behavior, J. Retail. 77, 511–535.
Consumer Series. (2018). “Gen Z Shopping Behaviors Support Retail Real Estate Sept”. https://www.icsc.com/uploads/t07-subpage/Gen_Z_2018_Consumer_Series.pdf
Dawon, S., Bloch, P.H. & Ridway, N.W. (1990), Shopping motives, emotional states, and retail outcomes, Journal of Retailing, 66(4), 408-427.
Donthu, N. ve A. Garcia. (1999). The internet shopper. Journal of Advertising Research, 39.52-58.
Ernst & Young. (2015). What if the next big disruptor isn’t a what but a who?, EYGM Limited.
Eroglu, S.A., Machleit, K.A. & Davis, L.M. (2001), Atmospheric qualities of online retailing: A conceptual model and implications, J. Bus. Res., 54, 177–184.
Foster, A. & Ford, N. (2003). Serendipity and information seeking: An empirical study, J. Doc., 59, 321–340.
Grail Research (2011), Consumers of tomorrow insights and observations about Generation Z.
Geck C. (2006). The generation Z connection: Teaching information literacy to the newest net generation. İçinde E. Rosenfeld, & D. V. Loertscher (Eds.), Toward a 21st-century school library media program. Maryland: Scarecrow Press Inc., 235-241
Gümüş, N. (2019). Z kuşağı tüketicilerinin hedonik tüketim davranışlarının demografik özellikleri bağlamında incelenmesi, Business & Management Studies: An International Journal, 7(5), 2177-2207.
Haubl, G. & Trifts, V. (2000). Consumer decision making in online shopping environments: The effects of interactive decision aids, Marketing Science, 19(1), 4-21.
Hausman, A. (2000). A Multi-Method Investigation of Consumer Motivations in Impulse Buying Behavior. Journal of Consumer Marketing. 17. 5, 403-419.
Hauw, S., & Vos, A. (2010). Millennials’ career perspective and psychological contract expectations: does the recession lead to lowered expectations?, Journal of Business & Psychology, 25(2), 293-302.
Hoffman, D.L. & Novak, T.P. (2006). Marketing in hypermedia computer-mediated environments: Conceptual foundations, J. Mark., 60, 50–68.
Kacen, J. J. & Lee, J.A. (2002). The inﬂuence of culture on consumer impulsive buying behavior, J. Consum. Psychol., 12, 163–1.
Kaytaz Yiğit, M. & Tığlı,M. (2018). The moderator role of brand awareness and brand loyalty on consumers’ online impulse buying behavior, International Journal of Research in Business and Social Science, 7(1), 35-48.
Kumar, R. & Tomkins, A. A characterization of online search behavior. Yahoo Research. CA, USA.
Kim, C. (1998). Brand personality and advertising atrategy: An empirical study of mobile-phone services, Korean Journal of Advertising, 9, 37–52.
Kim, H. S. (2006), Using Hedonic and Utilitarian Shopping Motivations to Profile Inner City Consumers, Journal of Shopping Center Research, 13(1), 57-79.
Kim, S. & Eastin, M.S. (2011). Hedonic tendencies and the online consumer: an investigation of the online shopping process, Journal of Internet Commerce, 10, 68-90.
LaRose, R. (2001). On the negative effects of e-commerce: A socio-cognitive exploration of unregulated online buying. Journal of Computer-Mediated Communication. 6.3.
Lynn, M. (1989). Scarcity effects on desirability: Mediated by assumed expensiveness?, J. Econ. Psychol, 10, 257–274.
Madhavaram, S. R. ve D. A. Laverie. (2004). Exploring Impulse Purchasing on the Internet. Advances in Consumer Research. 31. 59-66.
Moe, W.W. (2003), Buying, searching or browsing: differentiating between online shoppers using in-store navigational clickstream, Journal of Consumer Psychology, 13(1), 29-39.
Nelmapius, A.H., Boshoff, C., Calitz, A. P. & Klemz, B. R. (2004). The ,mpact of the information search variables, time pressure and involvement, on buying behaviour in a three-dimensional hypermedia computer-mediated environment, South African Journal of Business Management, 36, 3.
Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill. 245.
Özen,H. & Engizek,N.(2014), Shopping online with out thinking: Being emotional or rational? AsiaPac. J.Mark.Logist., 26, 78–93.
Özkan, B. (2017). Hedonik tüketim, kadınlar ve burçlar, Uluslararası Yönetim İktisat ve İşletme Dergisi, 13(1), 117-135.
Pallant, J. (2013), SPSS survival manual. 3 ed. McGraw-Hill Education (UK),148.
Park, E.J., Kim, E.Y., Funches, V.M. & Foxx, W. (2012), Apparel product attributes, web browsing, and e-impulse buying on shopping websites, J. Bus. Res., 65, 1583–1589.
Parry, E. & Urwin, P (2011). Generational differences in work values: A review of theory and evidence, International Journal of Management Reviews, 13, 79-96.
Parsons,A.G. (2002), Non-functionalmotivesforonlineshoppers: Whyweclick. J.Consum. Mark. 19,380–392.
Piron, F. (1991). Defining impulse purchasing, Advances in Consumer Research, 18, 509-514.
Priporas, C. V., Stylos N,. & Fotiadis A K. (2017), Generation Z consumers' expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77:, 374-381.
Puiu, S. (2016). Generation Z- A new type of consumers, Young Economists Journal / Revista Tinerilor Economisti, 13(27), 67-78.
Rohm, A.J. & Swaminathan, V. (2004), A typology of online shoppers based on shopping motivations, Journal of Business Research, 57, 748-757.
Rook, D. W. ve R. J. Fisher. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research. 22. 31, 305-313.
Sarkar, A. (2011), Impact of utilitarian and hedonic shopping values on individual’s perceived benefits and risks in online shopping, International Management Review, 7(1), 58-65.
Schlossberg M. (2016). From Teen Generation Z is being called 'millennials on steroids,' and that could be terrifying for retailers, Business Insider UK, 11.
Selligent (2015), Z Marks the spot: Get your brand ready for generation Z. http://media.strongview.com/pdf/Selligent_StrongView_Generation_Z.pdf
Sherry, J.F. (1990), A sociocultural analysis of Midwestern flea market, J. Consum. Res.17, 13–30.
Sladek, S. & Grabinger, A. (2014), Gen Z, https://www.xyzuniversity.com/wp-content/uploads/2018/08/GenZ_Final-dl1.pdf
Song, H.G., Chung, N. & Koo, C. (2015). Impulsive buying behavior of restaurant products in social commerce: A role of serendipity and scarcity message, In Proceedings of the 19th Pacific Asia Conference on Information Systems, 6–9.
Swain, S. D., Hanna, R. & Abendroth, L. J. (2006). How time restrictions work: The roles of urgency, anticipated regret, and deal evaluations, Advances in Consumer Research, 33, 523-525.
Taşkın, Ç.& Özdemir, Ö. (2017). Online itiksel satın alma davranışının öncüleri üzerine bir araştırma, Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9(18), 251-270.
Tinne, W. S. (2010). Impulse purchasing: A literature overview. ASA University Review. 4(2), 65-73.
To, P.L., Liao, C. & Lin, T.H. (2007), Shopping motivations on internet: a study based on utilitarian and hedonic value, Technovation: The International Journal of Technological Innovation, Entrepreneurship and Technology Management, 27(12), 774-787.
Toms, E.G. (2000). Serendipitous information retrieval. DELOS Workshop: Information seeking, Searching and Querying in Digital Libraries.
TUSİAD, (2019). E-Ticaretin gelişimi, sınırların aşılması ve yeni normlar, Deloitte Digital.
Üster,Z. (2015). Elektronik ortamda alışveriş yapan tüketicilerin kontrolsüz satın alma eğilimlerinin incelenmesi: İnteraktif bir uygulama. Business& Management Studies: An International Journal, 12(2),168-187
Verplanken, B., Herabadi, A., Perry, J. & Silvera D. (2005). Consumer Style and Health: The Role of Impulsive Buying in Unhealthy Eating. Psychology and Health August. 20.4, 429–441
Vision Critical. (2016). The Everything Guide to Generation Z. https://www.visioncritical.com/resources/the-everything-guide-to-gen-z
Yu, C. & Bastin, M. (2010), Hedonic shopping value and impulse buying behavior in transitional economies: a symbiosis in the Mainland China marketplace, Brand Management, 18(2), 105-114.
Yussof, F., M., Harun, A., Norizan, N. S., Durani, N., Jamil, L. & Salleh, S. M. (2018). The influence of social media consumption on gen z consumers’ attitude, J. Fundam, 10(6S), 1288-1299.
Weinberg, P. & Gottwald, W. (1982), Impulsive consumer buying as a result of emotions, J. Bus. Res., 10, 43–57.
Westbrook, R.A. & Black, W.C. (1985), A motivation-based shopper typology, Journal of Retailing, 61(1), 78-103.
Wolfinbarger, M. & Gilly, M. (2001), Shopping online for freedom, control, and fun, California Management Review, 43(2), 34-55.
Wood, S. (2013). Generation Z as consumers: Trends and innovation. Institute for emerging issues. NC State University.
Zhang, X., Prybutok, V. R. & Strutton, D. (2007). Modeling influences on impulse purchasing behaviors during online marketing transactions, Journal of Marketing Theory and Practice, 15(1), 79-89.
Zhang, Y.C., Séaghdha, D.Ó, Quercia, D. &Jambor, T. (2012). Auralist: Introducing serendipity into music recommendation, Proceedings of the Fifth ACM International Conference on Web Search and Data Mining, 13-22.
- Abstract viewed - 234 times
- PDF (Türkçe) downloaded - 187 times
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
© Business & Management Studies: An International Journal, 2020
Melis KAYTAZ YİĞİT
Asisst. Prof. Dr., Avrasya University
How to Cite
THE FACTORS AFFECTING GEN Z’S ONLINE IMPULSE BUYING BEHAVIOR
Vol 8 No 1 (2020): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Submitted: Jan 15, 2020
Published: Mar 25, 2020
In recent years with the potential effects of generation Z on consumption and the emergence of internet in every field have made inevitable to examine the Gen Z’s online impulse buying behavior on internet. In addition to providing consumers the convenience of purchasing whatever they want by making all kinds of comparisons at any time, the internet encourages people to purchase impulse with exposing motives. From this point of view, this study examines the effect of scarcity, browsing, serendipitous information and five hedonic motives on Gen Z’s online impulse buying behavior. In order to test the developed model, 204 questionnaires were collected and model was tested thorough multiple regression analysis. As a result of this research, it is founded that browsing and two hedonic motives have effect on Gen Z’s online impulse buying behavior. The results provide important insights into the strategy development of interested companies.