Cilt 7 Sayı 5 (2019): Business & Management Studies: An International Journal
Makaleler

GAZİANTEP’İ TATMAK: YEREL GIDA MEKÂN ALGISINI NASIL ŞEKİLLENDİRİR?

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  • Özay YILDIZ,
  • Özgür SARIBAŞ
Özay YILDIZ
Dr. Öğr. Üyesi, Dokuz Eylül Üniversitesi
Özgür SARIBAŞ
Arş. Görv., İzmir Katip Çelebi Üniversitesi

Yayınlanmış 25.12.2019

Anahtar Kelimeler

  • Local Food, Sense of Place, Peak Experiences, Sensory Stimulation, Cultural Heritage
  • Yerel Yemek, Mekân Algısı, Zirve Deneyimler, Duyusal Uyarım, Kültürel Miras

Nasıl Atıf Yapılır

GAZİANTEP’İ TATMAK: YEREL GIDA MEKÂN ALGISINI NASIL ŞEKİLLENDİRİR?. (2019). Business & Management Studies: An International Journal, 7(5), 2873-2890. https://doi.org/10.15295/bmij.v7i5.1363

Nasıl Atıf Yapılır

GAZİANTEP’İ TATMAK: YEREL GIDA MEKÂN ALGISINI NASIL ŞEKİLLENDİRİR?. (2019). Business & Management Studies: An International Journal, 7(5), 2873-2890. https://doi.org/10.15295/bmij.v7i5.1363

Öz

Yerel yemek, hedef bölgenin kültürel mirasının ve turistik çekim unsurunun içsel bir öğesidir. Yerel yemekler, turist için zirve deneyimler yaratabilir. Tat ve koku, kalıcı izlenim ve anılar yaratarak turistin deneyimini şekillendirerek yemek ve mekân arasında bir çağrışım oluşturur. Bu çalışma böyle bir çağrışımın oluşumundaki koşulları araştırmayı amaçlamaktadır. İlgili yazının incelenmesinin ardından, Gaziantep’i ziyaret etmiş gönüllülerle bir odak grup çalışması gerçekleştirildi. Yerel mutfağın kalıcı izlenim oluşturduğu bulunmakla birlikte, yabancılığın genel olarak daha hatırlanabilir ve olumlu turistik deneyimler yarattığı, dahası, şehirde daha uzun süre konaklayan, yerel mutfağı deneyimlemek için daha güdülenmiş ve geniş olanaklara sahip olan katılımcıların daha canlı anılara sahip olduğu bulundu. Aynı biçimde, tamamlayıcı somut ve somut olmayan kültürel miras ve bunlara eşlik eden görsel unsurların, daha bütünsel ve hatırlanabilir duyusal deneyimler ve hedef bölge ile daha güçlü bir bağ oluşturduğu saptandı. Son olarak, ziyaretin üzerinden geçen zamanın hatırlanabilirlik üzerindeki etkisinin önemsiz olduğu bulundu.

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