Cilt 7 Sayı 5 (2019): Business & Management Studies: An International Journal
Makaleler

SEYAHAT DEĞER ZİNCİRİ ALTINDA ERİŞİLEBİLİR TURİZM PAZARINA YÖNELİK KURAMSAL BİR ÇALIŞMA

Funda ODUNCUOĞLU
Dr. Öğr. Üyesi, Adnan Menderes Üniversitesi
Esin YÜCEL
Öğr. Görv. Dr., Akdeniz Üniversitesi

Yayınlanmış 2019-12-25

Anahtar Kelimeler

  • Accessible Tourism, Value Chain Analysis, Disabled Tourism
  • Erişilebilir Turizm, Değer Zinciri Analizi, Engelli Turizmi

Nasıl Atıf Yapılır

ODUNCUOĞLU, F., & YÜCEL, E. (2019). SEYAHAT DEĞER ZİNCİRİ ALTINDA ERİŞİLEBİLİR TURİZM PAZARINA YÖNELİK KURAMSAL BİR ÇALIŞMA. Business & Management Studies: An International Journal, 7(5), 2208–2224. https://doi.org/10.15295/bmij.v7i5.1325

Özet

Tüm seyahat ve turizm faaliyetlerinin temelinde, turistin seyahati süresince ihtiyaç duyacağı çok çeşitli ürün ve hizmetlerin, farklı kurum ve işletmelerce temin edilmesi yatmaktadır. Bu ürünlerin ve hizmetlerin içeriğinin anlaşılması ve bunları sunan kurum ve işletmeler arasında ilişkisel bir anlayışın oluşturulmasında seyahat değer zinciri analizi faydalı bir tekniktir. Bu çalışmanın amacı, dünya genelinde önemli bir Pazar olan erişilebilir turizm pazarını, seyahat değer zinciri unsurları altında değerlendirmektir. Bu amaç doğrultusunda çalışmada öncelikle erişilebilir turizm kavramı, erişilebilir turizm pazarı ve pazarı oluşturan alt grupların özellikleri ele alınmış, ardından seyahat değer zinciri kavramı açıklanarak, erişilebilir turizm pazarı, seyahat değer zinciri unsurları altında değerlendirilmiştir.

İndirmeler

İndirme verileri henüz mevcut değil.

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