Cilt 7 Sayı 5 (2019): Business & Management Studies: An International Journal
Makaleler

PAZAR POTANSİYELİNİN DEĞERLENDİRİLMESİ: TÜRK İHRACATÇILARININ POTANSİYEL PAZARLARININ BELİRLENMESİ ÜZERİNE BİR ARAŞTIRMA

Adnan KARA
Dr. Öğr. Üyesi, Bayburt Üniversitesi

Yayınlanmış 2019-12-25

Anahtar Kelimeler

  • Market Potential, International Marketing, Export, Cluster Analysis
  • Pazar Potansiyeli, Uluslararası Pazarlama, İhracat, Kümeleme Analizi

Nasıl Atıf Yapılır

KARA, A. (2019). PAZAR POTANSİYELİNİN DEĞERLENDİRİLMESİ: TÜRK İHRACATÇILARININ POTANSİYEL PAZARLARININ BELİRLENMESİ ÜZERİNE BİR ARAŞTIRMA. Business & Management Studies: An International Journal, 7(5), 2577–2595. https://doi.org/10.15295/bmij.v7i5.1303

Özet

Bu çalışmada, Türk ihracatçıları için yabancı ülkelerin pazar potansiyelinin incelenmesi amaçlanmaktadır. Araştırmanın temel amacı, pazar potansiyelinin değerlendirilmesinde kullanılabilecek faktörleri incelemektir. Araştırmada uluslararası pazarların potansiyeli; ticaret kolaylığı, pazar büyümesi, pazar büyüklüğü ve pazar erişilebilirlik faktörleri ile değerlendirilmiştir. Araştırma sonucunda, Çin, Almanya, Hindistan, ABD ve Birleşik Krallık, Türk ihracatçı şirketler için en yüksek pazar potansiyeli olan ülkeler olarak sıralanmıştır. Ayrıca, ülkeler altı kümeye ayrılmış ve potansiyeli yüksek olanlar belirlenmiştir.

İndirmeler

İndirme verileri henüz mevcut değil.

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