Buckley, P. J., Clegg, L. J., Cross, A., Liu, X., Voss, H., & Zheng, P. (2010). The determinants of Chinese outward foreign direct investment. In Foreign Direct Investment, China and the World Economy (pp. 81-118). Palgrave Macmillan, London.
Cann, O. (2016). What is competitiveness? https://www.weforum.org/agenda/2016/09/what-is-competitiveness/
Chakrabarti, A. (2001). The determinants of foreign direct investments: Sensitivity analyses of cross‐country regressions. kyklos, 54(1), 89-114.
Çavuşgil, S. T. (1997). Measuring the potential of emerging markets: An indexing approach. Business Horizons, 40(1), 87-92.
Çavuşgil, S. T., Kiyak, T., & Yeniyurt, S. (2004). Complementary approaches to preliminary foreign market opportunity assessment: Country clustering and country ranking. Industrial Marketing Management, 33(7), 607-617.
Davidson, W. H. (1980). The location of foreign direct investment activity: Country characteristics and experience effects. Journal of international business studies, 11(2), 9-22.
Dow, D., & Karunaratna, A. (2006). Developing a multidimensional instrument to measure psychic distance stimuli. Journal of international business studies, 37(5), 578-602.
Gaston-Breton, C., & Martín Martín, O. (2011). International market selection and segmentation: a two-stage model. International Marketing Review, 28(3), 267-290.
Green, R. T., & Allaway, A. W. (1985). Identification of export opportunities: A shift-share approach. Journal of Marketing, 49(1), 83-88.
Helsen, K., Jedidi, K., & DeSarbo, W. S. (1993). A new approach to country segmentation utilizing multinational diffusion patterns. Journal of Marketing, 57(4), 60-71.
Hofstede, G. (1980). Motivation, leadership, and organization: do American theories apply abroad?. Organizational dynamics, 9(1), 42-63.
Luqmani, M., Yavas, U., & Quraeshi, Z. A. (1994). A convenience-oriented approach to country segmentation: implications for global marketing strategies. Journal of Consumer Marketing, 11(4), 29-40.
Makino, S., Isobe, T., & Chan, C. M. (2004). Does country matter?. Strategic Management Journal, 25(10), 1027-1043.
Malhotra, S., Sivakumar, K., & Zhu, P. (2009). Distance factors and target market selection: the moderating effect of market potential. International Marketing Review, 26(6), 651-673.
Manrai, L. A., Manrai, A. K., & Lascu, D. N. (2001). A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe. International Business Review, 10(5), 517-549.
Matters, D. S. (2004). The Hard Reality of Global Expansion by Pankaj Ghemawat. Harvard Business Review.
Morosini, P., Shane, S., & Singh, H. (1998). National cultural distance and cross-border acquisition performance. Journal of international business studies, 29(1), 137-158.
ÖNALMIŞ, Ç., ULUCAN, A., & ATICI, K. B. (2019). OECD Ülkelerinin İş Yapma Kolayliği Açisindan Çok Kriterli Karar Analizi İle Siralanmasi. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 37(2), 341-363.
Ozturk, A., Joiner, E., & Cavusgil, S. T. (2015). Delineating foreign market potential: A tool for international market selection. Thunderbird International Business Review, 57(2), 119-141.
Papadopoulos, N., & Martín Martín, O. (2011). International market selection and segmentation: perspectives and challenges. International Marketing Review, 28(2), 132-149.
Rothaermel, F. T., Kotha, S., & Steensma, H. K. (2006). International market entry by US internet firms: An empirical analysis of country risk, national culture, and market size. Journal of Management, 32(1), 56-82.
Sakarya, S., Eckman, M., & Hyllegard, K. H. (2007). Market selection for international expansion: Assessing opportunities in emerging markets. International Marketing Review, 24(2), 208-238.
Samli, A. C. (1977). An approach for estimating market potential in East Europe. Journal of International Business Studies, 8(2), 49-54.
Schühly, A., & Tenzer, H. (2017). A multidimensional approach to international market selection and nation branding in sub-Saharan Africa. Africa Journal of Management, 3(3-4), 236-279.
Sethi, S. P. (1971). Comparative cluster analysis for world markets. Journal of Marketing Research, 8(3), 348-354.
Sousa, C. M., & Bradley, F. (2006). Cultural distance and psychic distance: two peas in a pod?. Journal of International Marketing, 14(1), 49-70.
Sriram, V., & Gopalakrishna, P. (1991). Can advertising be standardized among similar countries? A cluster-based analysis. International Journal of Advertising, 10(2), 137-149.
Srivastava, R. K., & Green, R. T. (1986). Determinants of bilateral trade flows. Journal of Business, 59(4), 623-640.
Steenkamp, J. B. E. (2001). The role of national culture in international marketing research. International Marketing Review, 18(1), 30-44.
- Abstract viewed - 212 times
- PDF downloaded - 124 times
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
© Business & Management Studies: An International Journal, 2019
Asisst. Prof. Dr., Bayburt University
How to Cite
ASSESSMENT OF MARKET POTENTIAL: A RESEARCH ON DETERMINING THE POTENTIAL MARKETS OF TURKISH EXPORTERS
Vol 7 No 5 (2019): BUSINESS & MANAGEMENT STUDIES: AN INTERNATIONAL JOURNAL
Submitted: Oct 9, 2019
Published: Dec 25, 2019
In this study, a research conducted on to investigate countries’ market potentials for Turkish exporters. The main purpose of this research is to examine the factors that can be used in assessment of the market potential. In the research, the potential of international markets was evaluated by factors of ease of trade, market growth, market size and market accessibility. As a result of the research, China, Germany, India, USA and United Kingdom have been ranked as the top market potential for Turkish exporter companies. In addition, countries were divided into six clusters and those with the highest potentials were identified.