Vol. 7 No. 4 (2019): Business & Management Studies: An International Journal


Nazife Orhan ŞİMŞEK
Lect., Beykent University
Ali Ekber AKGÜN
Prof. Dr., Gebze Technical University

Published 2019-09-24


  • Intuition; Hunches; Strategic Decision Making Process; Epistemology
  • Sezgi; Önseziler; Stratejik Karar Verme Süreci; Epistemoloji

How to Cite

ŞİMŞEK, N. O., & AKGÜN, A. E. (2019). THE SIGNIFICANCE OF INTUITION IN STRATEGIC DECISION-MAKING PROCESS: A CONCEPTUAL STUDY. Business & Management Studies: An International Journal, 7(4), 1641-1656. https://doi.org/10.15295/bmij.v7i4.1191


The importance of intuition in decision making process has inevitably increased owing to the objectives of organizations such as protection of their existence and acquirement of sustainable competitive advantage in relation to strategic decisions. Additionally, the strategic decision-making process as a crucial part of business life, has become more complicated depending on today’s dynamic conditions that have brought intuition into the forefront. However, the number of either qualitative or quantitative studies of how intuition affects strategic decision-making process is fairly limited. Based on this idea, the main aims of this study are to scrutinize the concept of intuition; to present theoretically that intuition is an effective managerial tool in strategic decision-making process and to propose a conceptual model that explains the effect of the main antecedents of intuition on strategic decision-making performance and speed. In the first part of the study, the basic features of intuition discussed from the epistemological point of view are revealed; secondly definition and significance of strategic decision-making process are emphasized, and then the studies of intuition in strategic decision-making process are reviewed chronologically. Finally, a conceptual model based on those studies is proposed and the study is concluded with conclusion and recommendations parts.


Download data is not yet available.


  1. Agor, W. H. (1986). The Logic of Intuition: How Top Executives Make Important Decisions. Organizational Dynamics, 14 (3), 5–18.
  2. Agor, W. H. (1989). Introduction, in W. H. Agor, ed., Intuition in Organizations: Leading and Managing Productively. Newbury Park, CA: Sage Publications.
  3. Ali, Z., Badir, Y. F., Dost, M. ve Afsar, B. (2016). The Dynamics of Expert and Team Intuition in NPD Projects: The Role of Environmental Turbulence and Expert Power. The Journal of High Technology Management Research, 27 (1), 10-20.
  4. Amason, A. C. (1996). Distinguishing the Effects of Functional and Dysfunctional Conflict on Strategic Decision Making: Resolving a Paradox for Top Management Team. The Academy of Management Journal, 39 (1), 24–144.
  5. Andrews, R., George A. B. ve Richard M. W. (2006). Strategy Content and Organizational Performance: An Empirical Analysis. Public Administration Review, 66 (1), 52–63.
  6. Ansoff, H. I. (2007). Strategic Management Classic. Palgrave Macmillan. Hampshire, UK. http://dx.doi.org/10.1057/9780230590601
  7. Audi, A. (2003). Epistemology, a Contemporary Introduction to the Theory of Knowledge. 2nd Edition New York and London: Routledge.
  8. Barnard, C. I. (1976). The Functions of the Executive. Cambridge: Harvard University Press.
  9. Barry, B. W. (1986). Strategic Planning Workbook for Public and Non-profit Organizations. St. Paul: Amherst Wilder Foundation.
  10. Behling, O. ve Eckel, N. L. (1991). Making Sense out of Intuition. Academy of Management Executive, 5 (1), 46–54.
  11. Betsch, T. (2008). The Nature of Intuition and its Neglect in Research on Judgment and Decision-making, in Plessner, H., Betsch, C., Betsch, T. eds., Intuition in Decision-Making. Taylor and Francis Group, New York, London, 3–22.
  12. Boulding, W. (1994). Understanding Managers’ Strategic Decision Making Process. Marketing Letters, 5 (4), 413–426.
  13. Bruner, J. (1977). The Process of Education. Cambridge, MA: Harvard University Press.
  14. Bryson, J. M. (1988). Strategic Planning for Public and Non-profit Organizations. San Francisco: Jossey-Bass.Burke, L. A. ve Miller, M. K. (1999). Taking the Mystery Out of Intuitive Decision-Making. Academy of Management Executive, 13(4), 91–99.
  15. Carter, C. R., Kaufmann, L. ve Wagner, C. M. (2017). Re-conceptualizing Intuition in Supply Chain Management. Journal of Business Logistics, 38(2), 80-95.
  16. Cray, D., Mallory, R., Butler, J. H. ve Wilson, C. (1998). Sporadic, Fluid and Constricted Processes: Three Types of Strategic Decision Making in Organizations. Journal of Management Studies, 25(1), 13–39.
  17. Crossan, M. M., Lane, H. W. ve White, R. E. (1999). An Organizational Learning Framework: From Intuition to Institution. The Academy of Management Review, 24 (3), 522–537.
  18. Daft, R.L. (2000). Organization Theory and Design. 7th Edition, Mason: South-Western College Publishing,
  19. Daft, R. L. (2009). Management. Ninth Edition. Vanderbilt University, South-western, Cengage Learning.
  20. Dane, E. ve Pratt, M. G. (2007). Exploring Intuition and its Role in Managerial Decision-Making. Academy of Management Review, 32 (1), 33–54.
  21. Dane, E. ve Pratt, M. G. (2009). Conceptualizing and Measuring Intuition: A Review of Recent Trends in G. P. Hodgkinson, J. K., Ford, eds. International Review of Industrial and Organizational Psychology, Wiley-Blackwell, A John Wiley and Sons, Ltd, Publication, 24 (1), 1–40.
  22. Dayan, M. ve Di Benedetto, A. (2011). Team Intuition as a Continuum Construct and New Product Creativity: The Role of Environmental Turbulence, Team Experience, and Stress. Research Policy, 40 (2), 276- 286.
  23. Dayan, M. ve Elbanna, S. (2011). Antecedents of Team Intuition and its Impact on the Success of New Product Development Projects. Journal of Product Innovation Management, 28 (1), 159–174.
  24. Dean, J. W. Jr. ve Sharfman, M. P. (1993). Procedural Rationality in the Strategic Decision Making Process. Journal of Management Studies, 30 (4), 587-607.
  25. Denhardt, R.B. ve Dugan, H.S. (1978). Managerial Intuition. Lessons from Jung and Barnard. Business and Society, 19 (1), 26–30.
  26. Descartes, R. (1628), çev. (2016). Aklın Yönetimi İçin Kurallar. E. Sunar (Çev.). 3. Baskı: Say Yayınları, İstanbul.
  27. Dijksterhuis, A., Bos, M. W., Nordgren, L. F. ve van Baaren, R. B. (2006). On Making the Right Choice: The Deliberation-without Attention Effect. Science, 311(5763), 1005–1007. doi:10.1126/science.1121629
  28. Dörfler, V. ve Ackermann, F. (2012). Understanding Intuition: The Case for Two Forms of Intuition. Management Learning, 43 (5), 545–564.
  29. Dutta, D. K. ve Thornhill, S. (2008). The Evolution of Growth Intentions: Towards a Cognition-Based Model. Journal of Business Venturing, 23(3), 307–332.
  30. Eisenhardt, K. M. (1989). Making Fast Strategic Decisions in High-Velocity Environments. Academy of Management Journal, 32, 543–576.
  31. Eisenhardt, K. M. ve Zbaracki, M. J. (1992). Strategic Decision Making. Strategic Management Journal, 13, 17-37.
  32. Elbanna, S. ve Child, J. (2007). The Influence of Decision, Environmental and Firm Characteristics on the Rationality of Strategic Decision-making. Journal of Management Studies, 44(4), 561-591.
  33. Elbanna, S. (2015). Intuition in Project Management and Missing Links: Analysing the Predicating Effects of Environment and the Mediating Role of Reflexivity. International Journal of Project Management, 33, 1236-1248.
  34. Fields, A. F. (2001). A Study of Intuition in Decision-Making Using Organizational Engineering Methodology. A Dissertation Submitted to Wayne Huizenga Graduate School of Business and Entrepreneurship of Nova South-Eastern University.
  35. Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach, Pitman, Boston.
  36. Goldberg, P. (1983). The Intuitive Edge: Understanding and Developing Intuition. Los Angeles, J. Tarcher.
  37. Hammond, K. R. (1996). Human Judgment and Social Policy. New York: Oxford, University Press.
  38. Hana, U. (2013). Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness, 5 (1), 82–96.
  39. Hofer, C. W. ve Schendel, D. (1978). Strategy Formulation: Analytical Concepts. St. Paul, MN: West.
  40. Isaack T. S. (1978). Intuition: An Ignored Dimension of Management. Academy of Management Review, 3 (4), 917–922
  41. Isenberg, D. J. (1984). How Senior Managers Think. Harvard Business Review, 62 (6), 81–90.
  42. Khatri, N. ve Alvin, H.N. (2000). The Role of Intuition in Strategic Decision Making. Human Relations, 53(1), 57–86.
  43. Meier, K. J., Laurence J. Jr., George A. B. ve Richard M. W. (2007). Strategic Management and the Performance of Public Organizations: Testing Venerable Ideas against Recent Theories. Journal of Public Administration Research and Theory, 17(3), 357–377.
  44. Miles, R.E. ve Snow, C.C., (1978). Organizational Strategy, Structure and Process. New York, McGraw-Hill
  45. Miller, C. C. ve Ireland, R. D. (2005). Intuition in Strategic Decision-making: Friend or Foe in the Fast-paced 21st Century. Academy of Management Executive, 19(1), 19–30.
  46. Mintzberg, H. (1976). Planning on the Left Side and Managing on the Right. Harvard Business Review, 54, 49– 58.
  47. Mintzberg, H., Raisinghani, D. ve Theoret, A. (1976). The Structure of Unstructured Decision Processes. Administrative Science Quarterly, 21, 246–275.
  48. Nutt, P. C. (1998). How Decision Makers Evaluate Alternatives and the Influence of Complexity. Management Science, 44(8), 1148–1166.
  49. Nutt, P. C. (1999). Public-Private Differences in the Assessment of Alternatives for Decision Making. Journal of Public Administration Research and Theory, 9, 305–349.
  50. Osho (2001). Intuition, Knowing Beyond Logic. St.Martin's Griffin
  51. Öktem, U. (2000). Descartes, Kant, Bergson ve Husserl’de Sezgi. Ankara Üniversitesi, Dil ve Tarih-Coğrafya Fakültesi Dergisi, 40 (1), 159–188. Erişim Tarihi 19 Ekim 2018, http://dtcfdergisi.ankara.edu.tr/ index
  52. .php/dtcf/article/view/1669
  53. Özdemir, O. (2012). Psikiyatride Tanıya Yardımcı Bir Araç: Sezgi. Düşünen Adam Psikiyatri ve Nörolojik Bilimler Dergisi, 25, (3), 283-284. DOI: 10.5350/DAJPN2012250315
  54. Papadakis, V. M, Lioukas, S. ve Chambers, D. (1998). Strategic Decision-Making Processes: The Role of Management and Context. Strategic Management Journal, 19, 115–147.
  55. Pretz, J. E. (2011). Types of Intuition: Inferential and Holistic, in M. Sinclair, ed., Handbook of Intuition Research. Cheltenham, UK: Edward Elgar.
  56. Raidl, M. ve Lubart, T.I. (2000). An Empirical Study of Intuition and Creativity. Imagination, Cognition, and Personality, 20(3), 217-230.
  57. Reber, A. S., Walkenfeld, F. F. ve Hernstadt, R. (1991). Implicit and Explicit Learning: Individual Differences and IQ. Journal of Experimental Psychology: Learning, Memory and Cognition, 17, 888–896.
  58. Rowan, R. (1986). The Intuitive Manager. Boston, Little, Brown and Co.
  59. Rue, L.W. ve Byars, L. (2003). Management, Skills and Application. 10th Edition, McGraw-Hill/Irwin, New York.
  60. Sadler-Smith, E. ve Shefy, E. (2004). The Intuitive Executive: Understanding and Applying ‘Gut Feel’ in Decision-Making. Academy of Management Executive, 18 (4), 76–91.
  61. Schwenk, C. R. (1988). The Essence of Strategic Decision-Making. Lexington. MA: Lexington Books.
  62. Schwenk, C. R. (1995). Strategic Decision Making. Journal of Management, 21 (3), 473–475.
  63. Shapiro, S. ve Spence, M.T., (1997). Managerial Intuition: A Conceptual and Operational Framework.
  64. Business Horizons, 40(1), 63–68.
  65. Shepherd, N. G. ve Rudd, J. M. (2014). The Influence of Context on the Strategic Decision-Making Process:
  66. A Review of the Literature. International Journal of Management Reviews, 16(3), 340–364.
  67. Simon, H. A. (1987). Making Management Decisions: The Role of Intuition and Emotion. Academy of Management Executive, 1(1), 57–64.
  68. Sinclair, A. ve Ashkanasy, N. M. (2005). Intuition Myth or a Decision-making Tool? Management Learning 36(3), 353–370.
  69. Sinclair, M., Ashkanasy, N. M., and Chattopadhyay, P. (2010). Affective Antecedents of Intuitive Decision- Making. Journal of Management and Organization, 16(3), 382–398.
  70. Singhal, P., Agarwal, G. ve Mittal, M.L. (2011). Supply Chain Risk Management: Review, Classification and Future Research Directions. International Journal of Business, Science and Applied Management 6 (3),
  71. –42.
  72. Sonenshein, S. (2007). The Role of Construction, Intuition, and Justification in Responding to Ethical Issues at Work: The Sense Making-Intuition Model. Academy of Management Review, 32(4), 1022-1040.
  73. Vaughan, F. E. (1979). Awakening Intuition. Garden City, N. Y. Anchor Press, Doubleday, Anchor Books.
  74. Weiss, J. A. (1986). Coping with Complexity: An Experimental Study of Public Policy Decision-Making. Journal of Policy Analysis and Management 2(1), 66–87.
  75. Westcott, M. R. ve Ranzoni, J. H. (1963). Correlates of Intuitive Thinking. Psychological Reports, 12, 595– 613.
  76. Westcott, M. R. (1968). Toward a Contemporary Psychology of Intuition: A Historical, Theoretical and Empirical Inquiry. New York: Holt, Rinehart and Winston.