Cilt 7 Sayı 4 (2019): Business & Management Studies: An International Journal
Makaleler

KURUMSAL SÜRDÜRÜLEBİLİRLİK YAKLAŞIMI ÇERÇEVESİNDE İŞLETME-SİVİL TOPLUM KURULUŞLARI ETKİLEŞİMLERİ: SEBEP VE SONUÇLAR

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  • Tuba Bozaykut BÜK
Tuba Bozaykut BÜK
Dr. Öğretim Üyesi, İstanbul Medipol Üniversitesi

Yayınlanmış 23.09.2019

Anahtar Kelimeler

  • Corporate Sustainability Theory, NGOs, Case Study
  • Kurumsal Sürdürülebilirlik Yaklaşımı, Sivil Toplum Kuruluşları, Örnek Olay İncelemesi

Nasıl Atıf Yapılır

KURUMSAL SÜRDÜRÜLEBİLİRLİK YAKLAŞIMI ÇERÇEVESİNDE İŞLETME-SİVİL TOPLUM KURULUŞLARI ETKİLEŞİMLERİ: SEBEP VE SONUÇLAR. (2019). Business & Management Studies: An International Journal, 7(4), 1480-1509. https://doi.org/10.15295/bmij.v7i4.1176

Nasıl Atıf Yapılır

KURUMSAL SÜRDÜRÜLEBİLİRLİK YAKLAŞIMI ÇERÇEVESİNDE İŞLETME-SİVİL TOPLUM KURULUŞLARI ETKİLEŞİMLERİ: SEBEP VE SONUÇLAR. (2019). Business & Management Studies: An International Journal, 7(4), 1480-1509. https://doi.org/10.15295/bmij.v7i4.1176

Öz

Kurumsal sürdürülebilirlik yaklaşımının iç içe geçmiş boyutlarını benimsemek ve bu boyutlar kapsamında başarılı bir performans sergileyebilmek için işletmeler, farklı kaynaklara ve ortaklara ihtiyaç duymaktadır. Sivil toplum kuruluşları, kurumsal sürdürülebilirlik faaliyetlerinin tasarlanmasında ve uygulanmasında işletmeler için önemli bir stratejik ortak haline gelmiştir. Bu çalışmada, kurumsal sürdürülebilirlik yaklaşımına dayanarak işletmelerin sivil toplum kuruluşları ile etkileşime girme nedenleri ile bu etkileşimlerin rekabet avantajı yaratabilecek sonuçları ilgili literatür ve örnek olay analizi çerçevesinde incelenmektedir. Önceki araştırmaları destekler nitelikte örnek işletmeler olarak incelenen Turkcell, Vodafone ve Türk Telekom’un sivil toplum kuruluşları ile strateji gerçekleştirme, meşruiyet sağlama,  kaynak ve beceriye ulaşma, toplumsal fayda sağlama ve yeni ürün/pazar geliştirme gibi nedenlerle etkileşime girdiği ve bu etkileşimlerden strateji ile sürdürülebilirliği entegre etme, meşruiyet düzeyini ve performansını güçlendirme, marka değerini artırma, kaliteli beşerî kaynağı çekme ve elde tutma, yenilikçilik kabiliyetini geliştirme gibi rekabet avantajı yaratacak sonuçlar elde edebileceği görülmüştür. Ayrıca, çalışmada incelenen işletmelerin en çok sektörel STK’lar ile etkileşime geçtiği, her geçen gün sektörde önemi artan eko-inovasyona yönelik ise oldukça az sayıda etkileşime girdikleri tespit edilmiştir.

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