Makaleler
BİR İLİŞKİ YÖNETİMİ OLARAK HALKLA İLİŞKİLER: ÖRGÜT VE KAMU İLİŞKİLERİNİN ÇÖZÜMLENMESİ
Aslı İcil TUNCER
Yayınlanmış 19.03.2019
Anahtar Kelimeler
- Relationship Management,
- Public Relations,
- Relationship Cultivation Strategies,
- Relationship Results
- İlişki Yönetimi,
- Halkla İlişkiler,
- İlişki Yetiştirme Stratejileri,
- İlişki Sonuçları
Nasıl Atıf Yapılır
BİR İLİŞKİ YÖNETİMİ OLARAK HALKLA İLİŞKİLER: ÖRGÜT VE KAMU İLİŞKİLERİNİN ÇÖZÜMLENMESİ. (2019). Business & Management Studies: An International Journal, 7(1), 203-223. https://doi.org/10.15295/bmij.v7i1.1060
Nasıl Atıf Yapılır
BİR İLİŞKİ YÖNETİMİ OLARAK HALKLA İLİŞKİLER: ÖRGÜT VE KAMU İLİŞKİLERİNİN ÇÖZÜMLENMESİ. (2019). Business & Management Studies: An International Journal, 7(1), 203-223. https://doi.org/10.15295/bmij.v7i1.1060
Öz
İlişki yönetimi paradigması halkla ilişkilerin merkezine ilişkileri koyar ve halkla ilişkiler bu merkezle terimsel olarak da karşılığını bulur. Halkla ilişkileri ilişkilerin yönetimi olarak açıklamak paydaşlar ve kamularla kurulan ilişkilerin yapısının çözümlenmesini gerekli kılmaktadır. Bu çalışma, örgütün kurduğu ilişki biçimleri, ilişkilerin örgütte nasıl algılandığı, bu ilişkileri yetiştirmek için kullanılan stratejileri ve örgütün beklediği ilişki sonuçlarını açığa çıkarmak için derinlemesine görüşmeler ile kamuların örgütün ilişkilerine yönelik deneyimleri, örgütün kurduğunu varsaydığı ilişkilerle kamuların algılamaları arasındaki aynılık/farklılığı ve bu ilişki biçimlerinden doğan bulgular ise odak grup çalışmaları ile çözümlenmeye çalışılmıştır. Tüm bulgular genel olarak değerlendirildiğinde, ilişkiler açıkça örgütün merkezindedir, kamular için de ilişkiler değerlidir. İlişkilerin yetiştirilmesindeki stratejiler sonucunda, örgütün umduğu ilişki sonuçları da kamuların değerlendirmelerinde farklıdır.
Referanslar
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Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13, 61–90.
Hung, (2005) Exploring types of organizational-public relationships and their implications for relationship management in public relations, Journal of Public Relations Research, 17(4), 393-426.
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Ki, J.E & Hon C.L. (2006). Relationship maintenance strategies on Fortune 500 company web sites, Journal of Communication Management, 10(1), pp. 27-43.
Ki, J.E. & Hon C.L. (2008). A measure of relationship cultivation strategies. Journal of Public Relations Research, 21 (1), 1-24.
Lee, J. & Feick, L. (2001). The impact of switching costs on the customer satisfactionloyalty link: mobile phone service in France. Journal of Services Marketing, 15(1), 35-48.
Liu, Z. Q. (2012). Effects of message interactivity upon relational maintenance strategy in digital communications between organizations and the public. Doctor of Philosophy Dissertation Presented to The College of Graduate and Professional Studies PhD in Technology Management Program Indiana State University, Terre Haute, Indiana.
McCracken, G. (1988). The Long Interview, Sage, Newbury Park, CA
O’Hair, D., Friedrich, G.W., Wiemann, J.M. & Wiemann, M.O (1995). Component Communication, New York: St.Martin’s Press.
Pfeffer, J. & Salancik, G. (1978). The External Control of Organizations: A Resource Dependence Perspective. Harper and Row, New York.
Shoemaker, S. & Lewis, C.R. (1999). Customer loyalty: the future of hospitality marketing. International Journal of Hospitality Management, 18(4), 345-370.
Stafford, L. & Canary, D. J. (1991). Maintenance strategies and romantic relationship type, gender, and relational characteristics. Journal of Social and Personal Relationships, 8, 217-242.
Sungun, Y. (2005). The effects of organization-public relationships on organizational reputation from the perspective of publics. Unpublished Doctoral Dissertation. Faculty of the Graduate School of the University of Maryland: Maryland.
Broom, M.G. (1977). Coorientational measurement of public issues, Public Relations Review, 3(4), 110-119.
Broom, G. M., Casey, S. & Ritchey, J. (2000). Concept and theory of organizationpublic relationships. In J. A. Ledingham & S. D. Bruning (Eds.), Public relations as relationship management: A relational approach to the study and practice of public relations (pp. 3-22), Mahwah, NJ: Lawrence Erlbaum.
Cameron, G. T. (1997). The contingency theory of conflict management in public relations. In Proceedings of the Norwegian Information Service, Oslo, Norway.
Canary, D. J. & Zelley, E. D. (2000). Current Research Programs on Relational Maintenance Behaviors, In M.E. Roloff ve G.D.Paulson (Eds), Communication Yearbook 23, pp.305-340. Tousand Oaks, CA: Sage
Canary, D.J. & Stafford, L. (1993). Preservation of Relational Characteristics: Maintenance Strategies, Equity, And Locus of Control, in Kalbfleisch, P.J. (Ed.), Interpersonal Communication: Evolving Interpersonal Relationships, Lawrence Erlbaum, Hillsdale, NJ.
Canary, D.J. & Stafford, L. (1994). Maintaining Relationships Through Strategic And Routine Interaction, in Canary, D.J. & Stafford, L. (Eds), Communication and Relational Maintenance, Academic Press, San Diego, CA.
Coyne, I.T. (1997). Sampling in qualitative research. Purposeful and theoretical sampling: Merging or clear boundaries? Journal of Advanced Nursing, (26), 623-630.
Donio, J, (2006). Customer satisfaction and loyalty in a digital environment: An empirical test. Journal of Consumer Marketing, 23(7), 445-557.
Ferguson, M. A. (1984). Building theory in public relations: Inter-organizational relationships. Paper presented to the Public Relations Division, at the annual conference of the Association for Education in Journalism and Mass Communication, Gainesville, FL, August.
Grunig, J. E. & Hunt, T. (1984). Managing Public Relations. New York: Holt, Rinehart & Winston.
Gabarro, J. J. (1978), The development of trust, influence, and expectations. In A.G. Athos & J.J. Gabarro (eds.), Interpersonal Behavior: Communication and Understanding in Relationships. Englewood Cliffs, NJ: Prentice Hall, , pp.290–303.
Hon, L.C. & Grunig, J.E. (1999). Measuring Relationships in public relations. Gainesville, FL: Institute for Public Relations.
Huang, Y. H. (1997). Public relations strategies, relational outcomes, and conflict management strategies. Unpublished doctoral dissertation, University of Maryland, College Park.
Huang, Y. H. (2001). OPRA: A cross-cultural, multiple-item scale for measuring organization–public relationships. Journal of Public Relations Research, 13, 61–90.
Hung, (2005) Exploring types of organizational-public relationships and their implications for relationship management in public relations, Journal of Public Relations Research, 17(4), 393-426.
Hung, C. J. F. (2002). The interplays of relationship types, relationship cultivation, and relationship outcomes: How multinational and Taiwanese companies practice public relations and organization-public relationship management in China. Unpublished doctoral dissertation, University of Maryland, College Park.
Ki, J.E & Hon C.L. (2006). Relationship maintenance strategies on Fortune 500 company web sites, Journal of Communication Management, 10(1), pp. 27-43.
Ki, J.E. & Hon C.L. (2008). A measure of relationship cultivation strategies. Journal of Public Relations Research, 21 (1), 1-24.
Lee, J. & Feick, L. (2001). The impact of switching costs on the customer satisfactionloyalty link: mobile phone service in France. Journal of Services Marketing, 15(1), 35-48.
Liu, Z. Q. (2012). Effects of message interactivity upon relational maintenance strategy in digital communications between organizations and the public. Doctor of Philosophy Dissertation Presented to The College of Graduate and Professional Studies PhD in Technology Management Program Indiana State University, Terre Haute, Indiana.
McCracken, G. (1988). The Long Interview, Sage, Newbury Park, CA
O’Hair, D., Friedrich, G.W., Wiemann, J.M. & Wiemann, M.O (1995). Component Communication, New York: St.Martin’s Press.
Pfeffer, J. & Salancik, G. (1978). The External Control of Organizations: A Resource Dependence Perspective. Harper and Row, New York.
Shoemaker, S. & Lewis, C.R. (1999). Customer loyalty: the future of hospitality marketing. International Journal of Hospitality Management, 18(4), 345-370.
Stafford, L. & Canary, D. J. (1991). Maintenance strategies and romantic relationship type, gender, and relational characteristics. Journal of Social and Personal Relationships, 8, 217-242.
Sungun, Y. (2005). The effects of organization-public relationships on organizational reputation from the perspective of publics. Unpublished Doctoral Dissertation. Faculty of the Graduate School of the University of Maryland: Maryland.