Cilt 7 Sayı 1 (2019): Business & Management Studies: An International Journal
Makaleler

BİR İLİŞKİ YÖNETİMİ OLARAK HALKLA İLİŞKİLER: ÖRGÜT VE KAMU İLİŞKİLERİNİN ÇÖZÜMLENMESİ

Aslı İcil TUNCER
Dr. Öğr.Üyesi, Adnan Menderes Üniversitesi, İletişim Fakültesi

Yayınlanmış 2019-03-19

Anahtar Kelimeler

  • Relationship Management,
  • Public Relations,
  • Relationship Cultivation Strategies,
  • Relationship Results
  • İlişki Yönetimi,
  • Halkla İlişkiler,
  • İlişki Yetiştirme Stratejileri,
  • İlişki Sonuçları

Nasıl Atıf Yapılır

TUNCER, A. İcil. (2019). BİR İLİŞKİ YÖNETİMİ OLARAK HALKLA İLİŞKİLER: ÖRGÜT VE KAMU İLİŞKİLERİNİN ÇÖZÜMLENMESİ. Business & Management Studies: An International Journal, 7(1), 203–223. https://doi.org/10.15295/bmij.v7i1.1060

Özet

İlişki yönetimi paradigması halkla ilişkilerin merkezine ilişkileri koyar ve halkla ilişkiler bu merkezle terimsel olarak da karşılığını bulur. Halkla ilişkileri ilişkilerin yönetimi olarak açıklamak paydaşlar ve kamularla kurulan ilişkilerin yapısının çözümlenmesini gerekli kılmaktadır. Bu çalışma, örgütün kurduğu ilişki biçimleri, ilişkilerin örgütte nasıl algılandığı, bu ilişkileri yetiştirmek için kullanılan stratejileri ve örgütün beklediği ilişki sonuçlarını açığa çıkarmak için derinlemesine görüşmeler ile kamuların örgütün ilişkilerine yönelik deneyimleri, örgütün kurduğunu varsaydığı ilişkilerle kamuların algılamaları arasındaki aynılık/farklılığı ve bu ilişki biçimlerinden doğan bulgular ise odak grup çalışmaları ile çözümlenmeye çalışılmıştır. Tüm bulgular genel olarak değerlendirildiğinde, ilişkiler açıkça örgütün merkezindedir, kamular için de ilişkiler değerlidir. İlişkilerin yetiştirilmesindeki stratejiler sonucunda, örgütün umduğu ilişki sonuçları da kamuların değerlendirmelerinde farklıdır.

İndirmeler

İndirme verileri henüz mevcut değil.

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