“EARTHQUAKE WILL PASS, AND THE LIFE WILL GO ON”: A CRITICAL READING OF PUBLIC SPOTS OF DASK

Alper ASLAN, Emir ÖZEREN
DOI: http://dx.doi.org/10.15295/bmij.v6i4.401

Abstract

Neoliberal governmentality encourages individuals to value their life as a proper(ty). The neoliberal valuation of life embraces ‘self-responsible’ and ‘competitive’ individuals. Drawing on the contingency of life, neoliberal governmentality intervenes in affects to govern individuals. For instance, individuals are made anxious by the insecurity, vulnerability and ambiguity about the unintended consequences of what may happen to them. In this study, we address how Turkish Catastrophe Insurance Pool/‘Natural Disaster Insurance Institution’ (Doğal Afet Sigortaları Kurumu—hereafter, DASK) intervenes in affects for neoliberal valuation of life as proper(ty). With an interpretive, a post-structuralist and a critical management approach, we examine and analyze the content of the public spots of DASK through the lens of neoliberal governmentality. Accordingly, these public spots portray the victims of Van earthquake as ‘compulsory guests’ and problematise being a compulsory guest. We remark that the compulsory guests do not feel at home at their relatives’ homes. Within the neoliberal precarization process to foster responsible subjects, DASK portrays the uneasiness—or properness—of compulsory guests through hopes, anxieties and fears so that individuals are encouraged to get their compulsory earthquake insurance to avoid being a compulsory guest.

Keywords

Neoliberal Governmentality; Foucault; Precarization; Precarious Life; Public Spot; Proper(Ty); Feeling At Home; Affect; DASK

Full Text:

PDF

References

Anderson, B. (2010). Preemption, precaution, preparedness: Anticipatory action and future geographies. Progress in Human Geography, 34(6): 777-798.

Anderson, B. (2012). Affect and biopower: towards a politics of life. Transactions of the Institute of British Geographers, 37(1): 28-43.

Anderson, B. (2014). Encountering affect: capacities, apparatuses, conditions. Surrey: Ashgate.

Aradau, C. and van Munster, R. (2011). Politics of catastrophe: genealogies of the unknown. Oxon: Routledge.

Blunt, A. & Dowling, R. (2006). Home. Oxon: Routledge.

Böhm, S. & Land, C. (2012). The new ‘hidden abode’: reflections on value and labour in the new economy. The Sociological Review, 60(2): 217-240.

Bröckling, U., Krasmann, S. & Lemke, T. (2011). From Foucault’s lectures at the collége de France to studies of governmentality. In U. Bröckling, S. Krasman and T. Lemke (eds.), Governmentality: Current issues and future challenges: 1-33. New York: Routledge.Butler, J. (2009). Frames of war: when is life grievable? London: Verso.

Butler, J. & Athanasiou, A. (2013). Dispossession: the performative in the political. Cambridge: Polity Press.

Davies, M. (1998). The proper: discourses of purity. Law and Critique, 9(2): 147-173.

Dawney, L. (2013). The interruption: investigating subjectivation and affect. Environment and Planning D: Society and Space, 31: 628-644.

de Goode, M. & Randalls, S. (2009). Precaution, preemption: arts and technologies of the actionable future. Environment and Planning D: Society and Space, 27: 859-878.

Derrida, J. (2000). Hostipitality. Angelaki: Journal of Theoretical Humanities, 5: 3-18.

Devisch, I. (2013). How (not) to properly abandon the improper? Angelaki: Journal of Theoretical Humanities, 18: 69-81.

Dillon, M. & Lobo-Guerrero, L. (2009). The biopolitical imaginary of species-being. Theory, Culture & Society, 26(1): 1-23.

Fleming, P. (2014). When ‘life itself’ goes to work: reviewing shifts in organizational life through the lens of biopower. Human Relations, 67(7): 875-901.

Foucault, M. (1991). Governmentality. In G. Burchell, C. Gordon and P. Miller (eds.), The Foucault Effect: pp.87-104. Chicago: The University of Chicago Press.

Foucault, M. (1997). The essential work of Foucault, volume I: Ethics. (Translated by R. Hurley and others). New York: The New Press.

Foucault, M. (2007). Security, territory, population: lectures at the college de France, 1977-78. London: Palgrave Macmillan.

Foucault, M. (2008). The birth of biopolitics: lectures at the collége de France, 1978-79. London: Palgrave Macmillan.

Gehman, J., Glaser, V. L., Eisenhardt, K. M., Gioia, D., Langley, A., & Corley, K. G. (2018). Finding theory–method fit: A comparison of three qualitative approaches to theory building. Journal of Management Inquiry, 27(3): 284-300.

Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational Research Methods, 16(1): 15-31.

Gordon, C. (1991). Governmental rationality: an introduction. In G. Burchell, C. Gordon and P. Miller (eds.), The Foucault Effect: pp.1-51. Chicago: The University of Chicago Press.

Jacobson, K. (2009). A developed nature: A phenomenological account of the experience of home. Continental Philosophy Review, 42: 355-373

Isin, E. F. (2004). The neurotic citizen. Citizenship Studies, 8(3): 217-235.

Joronen, M. (2013). Conceptualising new modes of state governmentality: power, violence and the mono-politics of neoliberalism. Geopolitics, 18(2): 356-370.

Joseph, J. (2013). Resilience as embedded neoliberalism: a governmentality approach. Resilience, 1(1): 38-52.

Kaika, M. (2004). Interrogating the geographies of the familiar: domesticating nature and constructing the autonomy of the modern home. International Journal of Urban and Regional Research, 28(2): 265-286.

Kraftl, P. (2007). Utopia, performativity, and the unhomely. Environment and Planning D: Society and Space, 25(1): 120-143.

Lazzarato, M. (2009). Neoliberalism in action inequality, insecurity and the reconstitution of the social. Theory, Culture & Society, 26(6): 109-133.

Lobo-Guerrero, L. (2007). Biopolitics of specialized risk: an analysis of kidnap and ransom insurance. Security Dialogue, 38(3): 315-334.

Lobo-Guerrero, L. (2014). The capitalisation of ‘excess life’ through life insurance. Global Society, 28: 300-316.

Lennon, K. (2004). Imaginary bodies and worlds. Inquiry, 47: 107-122.

Lorey, I. (2015). State of insecurity: government of the precarious. London: Verso.Marshall, C., & Rossman, G. B. (2016). Designing qualitative research. 6th edition. Sage publications.

Marshall, C., & Rossman, G. B. (2016). Designing qualitative research. 6th edition. Sage publications.

Munro, I. (2012). The management of circulations: biopolitical variations after Foucault. International Journal of Management Reviews, 14: 345-362.

Nancy, J-L. (2008). The being-with of being-there. Continental Philosophy Review, 41(1): 1-15.

Ratcliffe, M. (2008). Feelings of being: Phenomenology, psychiatry and the sense of reality. Oxford: Oxford University Press.

Ratcliffe, M. (2013a). Touch and the sense of reality. In Z. Radman (Ed.), The hand, an organ of the mind: What the manual tells the mental(pp. 131-157). Cambridge, UK: MIT Press.

Ratcliffe, M. (2013b). Phenomenology, naturalism and the sense of reality. Royal Institute of Philosophy Supplement, 72, 67-88.

Reedy, P. & Learmonth, M. (2011). Death and organization: Heidegger’s thought on death and life in organizations. Organization Studies, 32(1): 117-131.

Rose, N., O’Malley, P. & Valverde, M. (2006). Governmentality. Annual Review of Law and Social Science, 2: 83-104.

Skeggs, B. (2014). Values beyond value? Is anything beyond the logic of capital? Britisih Journal of Sociology, 65(1): 1-20.

Weiskopf, R. & Munro, I. (2012). Management of human capital: discipline, security and controlled circulation in HRM. Organization, 19(6): 685-702.

Wetherell, M. (2012). Affect and emotion: A new social science understanding. London: Sage.

View Counter: Abstract | 0 PDF - 0

Article Metrics

Metrics Loading ...

Metrics powered by PLOS ALM