WHAT IMPACTS ENTREPRENEURSHIP INTENTION OF UNIVERSITY STUDENTS? A RESEARCH IN EAST-BLACK SEA REGION

İsmail Tamer TOKLU
DOI: http://dx.doi.org/10.15295/bmij.v6i4.320

Abstract

Entrepreneurs around the world are pursuing new ventures by taking advantage of opportunities and necessities. These initiatives not only help to benefit individual investors, but they also help to increase the efficiency and innovation of the general market. The researches indicate that most people have the entrepreneurial potential and they turn into entrepreneurs over time. The establishment of universities in every province of Turkey and the increase of graduates from the universities can contribute the country's development by orienting them to entrepreneurship. This study aims to contribute to the understanding of the factors affecting students' entrepreneurship intention. The research conducted for this purpose examines the satisfaction towards university education, the personal attitude toward entrepreneurship behaviour, the subjective norm, and the effect of perceived behavioural control on entrepreneurship intentions. The research sample was selected among the students taking entrepreneurship course in the disciplines of economic and administrative sciences at the universities in the Eastern Black Sea region by using convenience sampling method. Survey data were collected by face-to-face interview method. SPSS and structural equation modelling were employed in the analysis of the data. According to the initial results obtained from the research, personal attitude towards entrepreneurship behaviour, subjective norm and perceived behavioural control were found to be significant on entrepreneurship intention, while the satisfaction from the university did not affect entrepreneurship intention. It is thought that universities differentiating from each other with marketing point of view and making necessary arrangements to reinforce the growth of entrepreneurial oriented individuals could create a plus value for their outputs. 

Keywords

Entrepreneurship Intention; Satisfaction Towards Education; Entrepreneurship Attitude; Subjective Norm; Perceived Behavioral Control

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